7 Comments on “10 Content Marketing Secrets That Will Improve Your Social Campaign”

  1. sally

    The Pareto Principle is interesting. I would like to know not so much type of content but amounts – “how much to post” on a daly basis. How much is too much to be putting on FB or Twitter for example? Is there a recommended amount to post? I find if I receive too many social media mentions/alerts I start to tune out…

    1. John Souza

      Hi Stewart, I also lingered on that for a bit, but I think they mean once or twice weekly, which is also a definition of the term bi-weekly :)

      1. Stewart Rogers

        You see John, that’s why I don’t use bi-weekly in any of my materials – it means both ‘fortnightly’ and ‘twice weekly’, which is madness.

        You’ve said “I think they mean once or twice weekly”, but they already have ‘2X Week’ in their pyramid, so we know they meant the equivalent of ‘fortnightly’.

        They should have just used ‘2X Month’. πŸ˜‰

        And yes, I know I’m being pedantic, but that’s my job.

        1. John Souza

          Haha, nothing wrong with that! Clarity is important with any brand-released graphics. I think the designer probably didn’t get his morning coffee that day. Thanks for pointing it out though, other readers may find it peculiar as well :)

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