Viral videos are among the most coveted social marketing strategies that a brand can invest in. Within hours, millions of additional people are flowing through your social pages, sales pages and websites. The revenue in advertising alone is enough to make any business put a full time team on viral video creation.
But how do you create these elusive viral videos for your brand? Let’s take a look at some top secret tips from expert marketers.
#1: All Virals Have an X Factor
All viral videos have that something ‘special’ that makes them super sharable. Whether it’s a brief moment of entertainment, or a 3 minute video of sheer brilliance – you’ll always find that these videos make people say, ‘you have to see this.’
#2: All Virals Are Pushed by Influencers
How do ten million people see these viral videos within a day? Easy – they are first spotted by internet influencers, who then share them with their community of thousands. Make sure that your viral is seen by the right people, to increase your viral potential.
#3: Keep Them Short and Simple
The truth is that most viral videos are no more than 1 minute long. People love videos that don’t impose on their time, so the shorter the better. If you can do something incredible, hilarious, cute, weird or shocking in 30 seconds, you’ll be a hit.
See the Skateboarding Dog viral here.
#4: Your Outstanding Thumbnail
You need to spend a good amount of time picking out the best and most alluring thumbnail image for your viral videos. It’s the first thing people see, and it’s the reason they’ll click on your video. A bad, hasty image can ruin a highly viral video.
#5: Viral Videos Are Personal Showcases
When someone shares a viral vid, they’re saying that they approve or like your video. It makes up part of their online social profile – all their friends are going to see it. Make your viral cool enough to say something awesome about the person sharing it.
#6: Say Something About Your Brand
Your Youtube viral videos need to say something about your business or brand. They don’t have to say it outright, but they should contribute in some important way to your brand image. This should make you ask the question – how do you want people to feel about your brand?
#7: Be Emotional
Brands and brand advertising is usually so dry and emotionless. You’ll find in many viral videos that nearly all of them are emotional or trigger an emotion in some way. For the famous ‘Charlie bit me’ viral, the theme ‘cute kids’ was the trigger.
#8: Be Different
Don’t try to be the same as other brands in your niche – be different! Your viral videos need to have an edge, be quirky or just be something people haven’t seen before. If you can give your audience this, you’ll get a ton of brand exposure.
#9: Leave The Advertising Out of the Advert
Viral videos are advert-free. The advertising is built in – when people see who created the video. Not loading your vid with tons of terrible pop ups and ad screens will score you big viral points.
#10: Hit The Streets
For a brand, few things are as awesome as interacting with people in the street, or in real world situations. When lots of people are in a video, people will watch it just to see what happens. You can use this curiosity to create viral videos.
Are you ready to create a viral video for your brand? Get to it!
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Do you have a tip for us on viral videos that we don’t know about? Share!