Social media rebranding is something that businesses should consider doing every year or so. It’s normal to look at your graphics every few years and find it lacking – especially if you’re in the tech field. Today, I’m going to give you 10 great branding tips that will help your business, going into 2013.
#1: Your Competitor Brand Files
I once knew a marketer who took screenshots of his top 10 competitor blogs at the beginning of every year. At the end of each year, he would break out the social media rebranding files and review them. Then – he would outdo them.
#2: Core Message Updates
If your business has drifted into new markets or changed direction, your branding could be off. Social media rebranding is about expressing your core message. If yours isn’t on point, it’s time for a design shift.
#3: Social Media Rebranding Assets
At the end of every year, review your online assets. Assets can include URL’s, account names, domain ownership, images, videos and total worth. If you’re missing some – get them. For example – no Pinterest account? Secure yours right now.
#4: Twitter Page Refresh
Social media rebranding applies to your Twitter page as well – so review it. Then compare it with other pages in your niche. Any trends, useful design tricks or graphics that you like? At the end of this year, your brand needs a shiny new Twitter background.
#5: Facebook Page Refresh
Facebook pages should be refreshed every 3 months, so if you haven’t done any social media rebranding there for a while, do it. A new profile pic and cover page can go a long way for your brand. It says – ‘we’re always moving forward.’
#6: Youtube Video Social Media Rebranding
Youtube is changing, so gear up for the change by freshening up your Youtube brand page. Count how many views you’ve received and chart out goals for January. Then start fresh with a funky new look and feel that will attract attention and more subscribers.
#7: LinkedIn Copy Refresh
LinkedIn isn’t about images, it’s about copy. Redo yours! Research better keywords and create new, interesting and punchy copy for your profile. Social media rebranding is more than design, it’s about strategy as well.
#8: Inexpensive Graphics Packages
If you’re trying to keep costs low, great news! November-December is a great time to cash-in on social media rebranding specials from tech and design companies. Template sites offer a lot of great image packages that you can use to revamp your look.
#9: Newsletter Recharge
Your newsletter is the one social media rebranding tool that you can’t skimp on this year. Find new templates to use or get one designed for your company – your subscribers will love the way you’re always looking to add value to their experience.
#10: Website Rebrand
Websites can be pricey to rebrand every year, so look at updating it instead. Social media rebranding includes your website and blog! Add new plugins, update your social media plugins, add an app or just redo your header.
Social media rebranding lets your customers know that you’re always on the cusp of the latest design and tech trends. That’s good for business!
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Which platform do you think is the most important to rebrand?