Another, very important point would be to have a single goal in mind when writing your copy. What do you want your audience to walk away knowing or understanding more clearly? Painting with too wide a brush will only weaken your impact. Too narrow a brush, however, will leave some audience members uninterested or turned off.
@Jay, a good point, though it leaves out list posts and people love those. Lists posts with 100 points can be extremely popular. I guess it’s just about what niche you’re in, and what your intent may be. Thanks for reading 🙂 – John
2 Comments on “10 Steps To Writing Copy That Engages The Heart and Mind”
Another, very important point would be to have a single goal in mind when writing your copy. What do you want your audience to walk away knowing or understanding more clearly? Painting with too wide a brush will only weaken your impact. Too narrow a brush, however, will leave some audience members uninterested or turned off.
@Jay, a good point, though it leaves out list posts and people love those. Lists posts with 100 points can be extremely popular. I guess it’s just about what niche you’re in, and what your intent may be. Thanks for reading 🙂 – John