Have you ever stopped to wonder if your business is doing enough to keep up with the influx of social technologies currently swirling around the internet? To put it more simply – is your business being social enough?
Here are 10 ways you can ensure that your business is being as social as it can be. Even a few of these will improve your social profile online.
#1: Create Videos
Video marketing is an understated social tool – but it has incredibly high impact results. Build your business a Youtube channel and contribute videos to it. The key is to focus on getting subscribers, views and keeping your comment threads active.
#2: Facebook App
Get a Facebook app created for your business. When your fans can interact with you in new and exciting ways, it definitely makes your business more social, approachable and fun! Plus you’ll earn more from your Facebook campaigns.
#3: Build an Email List
Email is still a great social tool, and an excellent way to really get to know your readers. Invest in a great opt-in page, sign up form and incentive – and grow your email list. Keep in contact with your list at least once a month.
#4: LinkedIn Newsletter
Instead of syndicating an email newsletter, create a LinkedIn group and use it as a way to distribute newsletters to fans. The benefits are immediate – real-time interaction, questions, new connections and whole lot more social buzz.
#5: Twitter Starter
Spend some time on Twitter starting conversations with people interested in your niche. Make a point of answering any questions they have, and go out of your way to help. Doing this will get you on more lists, and will enhance your social profile.
#6: Image Feed
Sign up on an image sharing site like Flickr, and share your business images, infographics or photos all around the net. Join in on conversations about your niche in the comment feed and let people use your images for free.
#7: Get Staff Involved
If your staff aren’t allowed to use your social media pages, it’s time to change that. If your own staff can’t even say nice things about your business, how will your fans? Draft a social media policy and let them loose. Free PR for you!
#8: Print Social Media
Being more social is also about letting people know that you are, so advertise that you have a social presence online. Display icons in your office, on business cards, in emails, in adverts – everywhere you can. Great for a social boost.
#9: Friend Your Competition
This one is hard, but it proves that you’re ready to embrace social media completely. Become friends with your direct competition – real friends, and share information with them. Being social means putting aside your differences.
#10: Comment Explosion
Tired of managing your social media pages? Stop for awhile. Focus on commenting on everyone else’s pages. Comment on Facebook updates, Twitter updates, blogs, reviews, articles, videos, slideshare presentations, image galleries, LinkedIn groups – just keep talking.
Use these great tips to become a more social business online!
How do you stay social on the internet? We’d love to hear more about the strategies you have to get social and stay that way!