Pinterest is one of the hottest and most lucrative social media platforms in the world – and it’s a great place to promote your business. Today, I’m going to give you 20 awesome marketing ideas that you can use on Pinterest, to grow your business.
Courtesy of brandignity.com
#1: Create Pin Categories
Create enticing pinboard names to attract new fans to your pinboards. Be creative!
#2: A Pin a Day Keeps The Traffic in Play
Smart pinners know to pin at least once a day, every day, for maximum search engine exposure.
#3: Get a Pinterest Widget on Your Blog
Promote your pinboards on your blog, by adding a WordPress widget on there.
#4: Become an Active Pinboard Commenter
Join boards you like, and become an insatiable commenter. Share your opinions all the time.
#5: Add Effects To Your Photos
Improve your photos before pinning them, by adding in effects. If your photos are stunning, they will get pinned more often.
#6: Slap Your Logo On Your Images
If an image of yours does happen to go viral, you’ll want your logo and URL on it.
#7: Create Original Pins With Your iPhone or iPad
Get the Apple app, then create unique pins that you can share all over the globe.
#8: Have a Core Business Board
Use Pinterest as a sales tool by creating a board that is all about your business, services, values, ethics and customers.
#9: Pinterest is a Smoking Hot Case Study Tool
Use Pinterest to create enticing case study graphics that will get you lots of new business.
#10: Repin as Part of Your Strategy
Your goal is to build valuable niche boards, so repin with purpose and categorize accordingly.
#11: Optimize Your Image Descriptions
Every image you pin needs to have an optimized description. Use keywords and your business name for maximum impact.
#12: Gather Tons of Social Proof
Use Pinterest to gather testimonials and brief reviews on your company from fans and clients.
#13: Use Pinterest as a Customer Service Tool
Add an image and use it to answer questions from your community in a fun, Q&A type customer service offering.
#14: Pin Your Youtube Videos
Spend time pinning your Youtube videos on Pinterest to attract high volume fans.
#15: Create Wonderful Community Pinboards
Be in charge of your very own brand fan board. Invite your brand community to pin things there, In appreciation of your business.
#16: Use Pinterest as a Coupon Collection Platform
Get your Pinterest fans to pin your coupon images to redeem them in store. They can also print them out.
#17: Analyze The Data and Improve Your Page
Find out which images got the most pins and drove the most traffic or sales conversions and repeat them.
#18: Pinterest as an Interactive Services Platform
Create a services board on Pinterest, and invite customers to leave commentary and questions there, so that you can improve your business.
#19: Keep an Eye on Trending Pins
Try to create a few popular or trending pins every now and then to increase your viral potential.
#20: Create a Personality Board for Yourself
Pin things that appeal to you as a person, to give people insight into who you are.
Have another Pinterest business promotion idea? Leave it here!
