Which social media metrics from your analytics data is so valuable that it can increase your bottom line? Which metrics can steadily improve how people communicate with you on your blog? These are things the social marketer should be looking out for. That’s why today, I’m going to share with you which 5 social metrics are extremely important to monitor!
Courtesy of hubspot.com
#1: Pageviews and Time Spent on Your Blog
When you view these two metrics together – they give you one result. How many people are staying to read your blog posts, and how many aren’t commenting. If you track this metric and use it in conjunction with your comment metrics – you’ll be able to improve engagement on your blog over time. Honestly, this is a valuable one!
#2: Facebook’s Elusive Reach Metric
Every time you publish an update on Facebook, the Facebook analytics data will give you a ‘reach’ number. Most people don’t USE this metric, but it can be very valuable for content or topic selection. The higher your reach, the larger your audience. If you concentrate on subjects that ‘reach’ wider or broader audiences, you’ll get more likes, shares, comments and direct Facebook sales.
#3: Tracking Your Blog’s Social Shares
Seeing how many people shared your blog post on Twitter or on Facebook is nice, but it’s useless if you don’t understand why. To do this you need to collect all of your posts and create metric charts. Determine which posts are shared more often, and on which platforms. Using these base numbers – you’ll be able to improve the ‘share-ability’ of your blog posts in less than a day. Just crunch the numbers!
#4: Fan Quality Across The Board
It’s not quantity, but quality that matters in your social circles. That’s why it’s important to measure fan quality on each of your platforms. On Facebook, an app like Booshaka will help. When you find out who your most valuable fans are, you can convert more people – or even better, get your top fans to recruit more top fans.
#5: Check Out Your Referred Traffic
Sometimes you have friends out there in the social online world, that you don’t even know about. A blog that always links to yours, or a Facebook page that constantly links to your business page. That’s why referred traffic is so important. You need to know where your traffic comes from, so that you can improve relationships with the right people.
These are great metrics to know about, and use on a regular basis. It can be difficult to keep track of which metrics will make the most impact on your business – but all 5 of these definitely will. Whether you want to improve sales, comments, shares or make new friends in the right places – hold onto these metrics!
Do you have any particular metrics that you use all the time, to improve your business or the functionality of one of your social platforms? I’d like to hear about it, below!
