Whether you’re new to social media or have been using it for years – there are some misconceptions that tend to catch out even the smartest social marketers. The key is to sort the valuable information from the nonsense, which brings us to today’s post on 7 common misconceptions about social media that you might not even realize!
#1: A Small Social Campaign is Pointless
Some of the most successful social campaigns have started off ridiculously small, with nearly no budget. The fact is, there are businesses that have managed to take an existing community on Facebook and convert them into customers that buy more often – simply from engagement. Any increase in sales is a step to something bigger.
#2: Social Presence is a Social Strategy
Unfortunately we’re living in a social boom, and just being on Facebook or Twitter is not enough anymore. New social sites are launching, mobile technology is fiercely on the rise and with every day that passes, your business is being left in the dust. Social strategy means so much more than just being there. Find out what it is!
#3: Social Media Doesn’t Cost Anything But Time
Surprise! Like any other form of marketing with real returns, a great social media strategy that converts – is going to cost you money. The great thing is, that you get to control how well you do, based on the amount of money you invest. The more time and money you spend on social media, the larger your company will grow. That’s fact.
#4: Anyone Can Handle a High Converting Social Media Plan
Wrong! Yes, social media was designed for the masses to use, and use it they do. But sales, PR and promotion on these platforms? This is still the domain of the online sellers, the marketers, the entrepreneurs. Social media marketing is a subject you’ll eventually get to study in university. It takes long years and experience to master.
#5: Social Media Doesn’t Effect People in Real Life
Hold on to your hat if you believe this one, because social media is going to change the way we do everything – sooner than you think. It will revolutionize the way we buy and sell things, where we go, what we do, who we are meeting and when we are meeting them. Social media is your future, so prepare for the real life intrusion.
#6: Social Media Will Magically Fix My Business
Social media does have the potential to turn a business around, but chances are – if your business is in trouble there are other core problems you need to change first. Don’t think setting up and running social media sites will solve your customer problem – it’s a process and it takes time, money and passion to get right.
#7: Social Media Has Replaced The Website
It’s tempting to see how a small business would find this one convenient to believe. Facebook and Twitter are free, and a website costs money. The problem is, we’re not there yet. Yes, your social profiles are where your fans will chat and interact – but your business website is where they’ll go to when they want to make sure you’re not a scam. Wait and see if the eclipse happens, but right now a website is still important.
Any more social media misconceptions you’d like to add to the list? Jot them down right here!