The point of having a Facebook page is to be seen. You want your potential clients to come across your page, like it and become fully fledged fans. But what happens if you’ve done everything you can think of, and you’re still not getting enough exposure on Facebook? Here are 7 superb tips on how to grab center stage on the world’s most popular social network.
Tip 1: Your Comment Strategy
Throw away the hard sell. Stop marketing and pushing your brand. Simply find niche pages you enjoy, and like them. Then comment on other people’s comments, or on what the page admin has posted. Be polite, friendly and interested in what they have to say. Be open to their marketing messages – and they will notice you more.
Tip 2: Post as Your Page
Switch from your personal profile, to using Facebook as your business page. Collect hundreds of niche related businesses and make a point of having a ‘like frenzy’ every few days. That’s right, like as many posts as you can on different pages. You’ll be surprised who likes you back. Comments will surely follow.
Tip 3: Change Your Page Name
If your page name doesn’t include the most obvious search term for your niche – go and change it right now. Something as small as adding in those three keywords, can lead to a whole whack of traffic coming in from Facebook search. You don’t want to miss out on the basics, and this is definitely worth doing.
Tip 4: Speak About Your Page
Instead of asking people to go to your fan page from other social networks – speak about the problems you’ve been having. People connect with honesty, and a good story, so spill the beans on your pursuit for the perfect Facebook page, and you’ll be surprised at the elevated response.
Tip 5: Latch onto Viral Content
If you want more visibility on Facebook, you’re going to have to impress the fans you do get – so much so, that they share your page with their friends. Essentially we’re talking about the taboo viral effect, or having fans share things with other fans. To do this make sure your content is sharp and your images have that wow factor.
Tip 6: Make Some Facebook Friends
Fake connections are not going to help you get exposure. It’s time to genuinely make friends with a few other page owners in your niche. Invite them to do guest updates, offer guest updates or free content to get their attention. Target pages that have larger fan bases than yours. The more you contribute, the more fans you’ll get.
Tip 7: Tagging Power
Don’t underestimate the power of tagging images and video. Tagging is a great way to get added exposure on Facebook, for your everyday posts. The people you tag will check out the content and share it. Remember that self-interest is the driving force behind a lot of visibility online.
Use these top tips to get more fans liking your page and interacting with your business!
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