About SMMU

Social Media Marketing University is an award-winning, interactive, online professional development program attended by more than 125,000 business owners, marketers and success-driven business professionals.

Social Media Marketing University (SMMU) is the training arm of Social Media Magic, recognized by the Mashable Awards as one of the Best Social Media Companies, and the industry’s most trusted social media management firm. Launched in 2009, the program was created to provide comprehensive social media and online marketing training and resources for professionals across a number of industries.

SMMU partners with the world’s foremost authorities on social media and online marketing to provide the most expansive curriculum available. Students receive hands-on training from expert instructors, and quickly gain mastery of social media and online marketing through on-demand and live courses and presentations packed with valuable, actionable information. Read our mission statement here.

All certification and training developed following the Souza L2I MethodTM to assure maximum success for each student.

SMMU’s Certification Courses are open to professionals at all levels. Read some of their stories.


Founder John Souza named 2011 Social Media Marketer of the Year
SMMU named 2013 Reader’s Choice “Best Online Education Website”
SMMU named One of Five Best Social Media Services for Small Businesses
SMMU named 2012 Best Social Media Training Site
SMMU named as finalist for 2012 “America’s Most Promising Companies”


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