Session 1: Leveraging Basic Public Relations Principles for Small Business Success

In this session, you’ll learn the fundamentals of PR. When you know what the basic building blocks of successful PR, you can begin updating the way you communicate with your audience immediately. The incredible results will surely make you smile!

Featured highlights include:

• Discover how market leaders define public relations, so you can duplicate their success
• Find out how best to identify and leverage newsworthy topics that will support you marketing goals
• Learn proven techniques for putting “public” back into public relations
• Get equipped with the best practices for Crisis Communications. You hope you never need them, but in this digital age, it’s important you’re always prepared ahead of time for the worst.

Session 2: Public Relations Best Practices for Small Businesses

A successful public relations strategy starts with defining and setting measurable objectives and goals for yourself. In this important lesson, you’ll learn key strategies for launching a results-driven PR campaign customized for your business.

Featured highlights include:

• Learn how best to define your public relations objectives and goals
• Get your hands on the best strategic practices for accomplishing all your PR goals with the least amount of time, effort and money
• Find out how to capitalize on “awareness” days and months and editorial calendars to make sure you’re maximizing every aspect of your plan. With PR timing is everything!
• Learn the most effective ways to monitor, measure and leverage your PR successes and failures. It’s all about continuous improvement!

Session 3: Grabbing Attention by Keeping the Media & Stakeholders Informed

The media receives thousands of press releases every day. How do you break through the white noise and get yourself noticed? In this information-packed session, you’ll learn exactly how to grab their attention with professional, news-driven pitches that make the headlines.

Featured highlights include:

• Learn what an effective press release must include to be successful
• Find out what a press release looks like today and determine whether or not you need one
• Discover how to generate huge media interest with whitepapers, case studies and industry surveys that shine a very bright light on you and your business
• Learn the best ways to communicate with your employees, stakeholders, and inner circles. It’s critical you know the right way to talk with your stakeholders if you want to succeed online today.

Session 4: How to Win Friends and Influence Journalists

Want to get your company in front of thousands of readers, listeners or viewers? Of course you do! In this exciting session, you’ll learn why it is so important to make friends with the journalists that can help you broadcast your message. Then, we’ll show you exactly how to do it!

Featured highlights include:

• Learn the best ways to strategically build beneficial relationships with journalists who can help spread the word about you and your business
• Find out how to build a results-driven media list that helps you achieve your business objectives and goals
• Discover the important Do’s and Don’ts of how to pitch media the right way
• Learn the powerful, proven techniques for acing interviews, so your brand and business get the best possible attention

Session 5: How to Integrate Social Media into Your Public Relations Plan

In today’s communication era, integrating social media with traditional media and PR means generating more buzz than ever before. Using social media is no longer an option. If you want to make it online, you must have a comprehensive plan in place. In this final lesson, you’ll get equipped with the latest cutting-edge techniques that will allow you to leverage the true power of social media.
Featured highlights include:

• Find out how to write and distribute highly-effective SEO Press Releases
• Learn how create social media-friendly newsrooms, so you can create a receptive channel for all your PR
• Discover the best ways to marry your PR and social media strategy. When done correctly, you will become unstoppable!
• Find out how to build high-quality relationships with journalists in social media who can help you establish, promote and improve your brand presences across the web