Module 1: Social SEO Fast Start

In this critical first module, you’ll learn why SEO is so important for your marketing efforts today and how to get started on the right path to success.

• Introduction to SEO
• Learn what The Internet really is
• A look at what SEO failure look like
• Find out how to position social media correctly
• Details on how to avoid SEO misinformation
• Understanding Google updates
• How to create your SEO strategy

Module 2:  What’s up with Google?

Effective planning is key to getting good search engine ranking. Without the right plan in place, you’ll waste your time, money and effort spinning your wheels. In this module, you’ll learn what planning tools you can use to make your website design easier and more effective. You’ll also get equipped with proven methods for organizing your content and receive an introduction to the importance of keyword analysis to your overall success.
Featured highlights include:

• How to see the world like Google
• Learn the importance of keyword relevancy
• Find out how Google Pay-Per-Click works
• Discovering how to use Google Local, Google Places, and Google Pages

Module 3:  The Power of Content

The first of three pillars of SEO, site architecture is the foundation that all the rest of your efforts will rest upon. If your site isn’t built the right way, no other part of SEO will work. In this all-important module, you will learn exactly how to build a strong foundation to support your web presence and business goals.
Featured highlights include:

• Learn about link baiting
• Understand the power of creating quality content
• Find out about content syndication
• Discover how guest blogging, Twitter, Klout, and Feedly can help your SEO

Module 4:  SEO on Facebook and YouTube

Understanding what people are looking for, how to organize your content and what your competition is doing is critical to great placement in the search engines. In this power-packed module, you will learn how to set up a simple keyword analysis system that will allow you to analyze how best to target your market for fantastic results.
Featured highlights include:

• Find out what site is #1 for traffic on the web
• Learn cost effective ways to gain exposure for your business through SEO
• Discover how to target your audience
• See how YouTube video optimization can boost your SEO

Module 5:  Outsmarting Google

When it comes to search engine placement, content is still king. To get top ranking and drive traffic, you need to know how to load your site with the right keywords. In this valuable module, you will learn the best ways to use your keywords to get your message out to your intended audience.

Featured highlights include:

• Understand how on-page optimization works
• Learn how to choose the right keywords for your business
• How to create content for your website
• A look at websites through the user’s eyes
• Find out how to use content syndication for link building
• Discover new deep linking strategies