Module 1:  Introduction to Twitter for Business

In this module, you’ll learn why it’s so important to understand what this micro-blogging platform is, what it can do for you, and how you can use it for your own social media marketing success.
 
 
Featured highlights include:

• Learn what Twitter is
• Discover how other businesses are using it and how you can copy their successes
• Find out how best to navigate the platform, quickly and easily, for the biggest success
• Learn the do’s and don’ts, so you don’t make the mistakes that so many others do

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Module 2:  Creating a Winning Twitter Presence

In this superb module, you’ll get a blueprint that reveals the proven best practices for creating a winning profile, generating an influential presence, and producing high-quality content that attracts followers.
 
Featured highlights include:

• Get your hands on Twitter profile best practices
• Learn how to create results-driven content for Twitter
• Find out what you need to do to become “influential” on Twitter
• Discover how to use your profile to generate powerful sales leads

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Module 3:  Networking & Relationship Building

In this fantastic module, you’ll find out who you should be following, how to get people to follow you, and get a step-by-step plan for starting conversations and building powerful relationships on Twitter.
 
 
Featured highlights include:

• Learn exactly who to follow on Twitter and why
• Find out how to get people to follow you and build a loyal following
• Discover the best ways to start conversations and build relationships
• Learn how to quickly and effectively grow and strategically sustain your network

 

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Module 4:  Using Third-Party Tools for Marketing Success

In this informative module, you’ll discover what third-party tools you can use to maximize your effectiveness on Twitter. Learn how to use tools like HootSuite, Tweetdeck, TweetMeme and Klout to increase the value of your campaign.

Featured highlights include:

• Discover the best benefits of using third-party tools
• Get equipped with the top 10 tools to maximize your effectiveness on Twitter
• Learn the best practices for using social media tools to reach all of your marketing goals

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Module 5:  Twitter Metrics 101: Measuring and
Monitoring to Improve Return on Investment

In business, you are under increasing pressure to demonstrate how your social media activities are impacting your bottom line. In this module, you’ll learn how to measure and monitor your Twitter activity to prove its ROI.

Featured highlights include:

• Learn the importance of monitoring and measuring
• Get your hands on easy-to-use tools for monitoring and measuring
• Find out what you need to do to leverage your campaigns for real results
• Learn the best practices for analyzing and assessing your results

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