Google Places has been around for a long time – but have you taken a few minutes to discover what it can do for your business? Many business owners overlook the benefits of using this free business listing tool from Google. So, let’s take a closer look at exactly why you should be using Google Places.
What Is Google Places?
Google Places is Google’s answer to listing your business for exposure on the internet. It’s a huge network of businesses that are referenced in their live data base, and it comes complete with a map pointer, so that people can find directions to your business. But there’s more to adding your listing here than meets the eye.
#1: Instant Page 1 Search Results
If you take some time to properly optimize your Google Places listing, you’ll find yourself ranking on page 1 with ease. When a customer searches your local keyword, Google will recommend your business to them. It’s an efficient way to get exposure online with very little effort. Think of it as the super-yellow pages.
#2: Exposure on Mobile Devices
Clients that search for your keywords on mobile devices will be directed to your local business. And all because you took the time to pop in an optimized Google Places listing. Google Maps and Street View will do the rest!
#3: Traffic To Your Website
You can publish your URL in your Google Places listing. This means that people will see you on page 1, and click through to your website. That’s potentially thousands of people visiting your business website because you’re on Places.
#4: Citations and Reviews
Clients can leave feedback on your business, on Google Places – the more you get, the higher your business will rank. Don’t forget to ask your clients to leave their reviews, and you’ll enjoy consistent business from this free advertising spot.
#5: Add Photos For Additional Exposure
Because your Google Places listing is more like a mini business profile online, you can upload photos there, which advertise your company. Listings that contain vibrant photos get more clicks, and more business!
#6: Advertising Boost
When you use Google’s PPC ads, you’ll be able to link it with your Google Places account. That way when your advert shows up in the sponsored section on Google, it will also contain a link to a map, showing where your business is located. This helps your ad to stand out, which means more clicks.
#7: The Most Powerful Directory in The World
It should go without saying that Google Places is the most powerful business directory in the world, but it’s also the most advanced. Anyone who uses Google to search for a local business could find yours. And the service is free.
If you’re not on Google Places yet – where have you been? Spend some time building up the perfect profile, add images, SEO and make sure that there’s an accurate location on the map. It’s for everyone, and it’s a must-have service for small businesses!
What do you like about Google Places? We’d like to hear from you!