Social media has always been a two-way street, but brands and small business owners sometimes forget this basic rule. If you want an above-average fan base, then you need to focus on giving back to your customers on a weekly basis. Today, I’m going to outline how you can do this without incurring serious costs. [...]

Kickstarter isn’t new, but it’s getting hotter. So today we are going to take a look at what this social site is, what it does and the potential that is has in your life. Ever wanted to write a book, film a movie or get an invention made? This site may be what you’ve been [...]

In a world where social media management has no set processes, what should you expect from your social media manager, on a weekly, monthly and bi-annual basis? Today I’m going to outline exactly what a manager should be taking care of, so that brand expectations are met! Let’s take a look at what the job [...]

Social media has come a long way since the days of being called an ‘overhyped’ trend. It’s important to keep an eye on the progression of social media, so that you can update your strategies and stay relevant when selling online. That’s why today we’re going to take a look at 10 stats that you [...]

Is there a formula to viral marketing that you don’t quite know about yet? There is, and it will only take you 10 minutes to learn. Once you’ve learned this formula you can apply it to any social media post to rapidly and effectively increase social shares. With this power, there will be no product [...]

Social media has become a very important part of the sales cycle, so much so that a single product can be sold to more people if you include it in a basic social marketing campaign. You have your vibrant storefront, now it’s time to sell, sell, sell. The question is, how do you maximize the [...]

The hashtag, once a uniquely Twitter-based element, has become the most efficient means of categorizing content online. As such, sites like Pinterest and Google+ have joined Twitter as hashtag users, and news is spreading about Facebook adopting it too. In light of this new information, what does your business need to know about online hashtag [...]

A social media manager is someone that has been given the responsibility of creating, managing and improving the social media accounts in a business, or – most likely – their own business. Many small business owners choose to become their own social media managers, but they very rarely have any idea what that means. Here’s [...]

Social media is becoming an increasingly important tool in the crowdsourcing and reporting of accurate news, as it happens. We’ve seen this recently with the tragic Boston marathon bombings, and now again with the fertilizer plant explosion today in Texas. What role is social media taking on, and will it make for 3 dimensional news [...]

Social media news changes faster than ebooks can be published, which is why it’s so important to stay connected with updates, news and changes in the industry. This week, there is a host of news pouring in from Facebook, Pinterest, Twitter and others, that we’ll clue you in on here. Latest Facebook News In the [...]