What is Viral Marketing and How Can It Make Me Money?

Do you understand viral marketing to the point where you could be making money off it? What is it exactly, and why bother investigating this wildfire form of marketing? Check it out here!

smlandingWhat is Viral Marketing and How Can It Make Me Money?

Facebook’s New “Like” Button

If you haven’t already heard, Facebook recently announced a whole slew of changes (it’s a shocker, I know), including the ability to post a Facebook “Like” button on any website…

smlandingFacebook’s New “Like” Button

Social Media Management Tools: Simplify Your Work!

There’s a critical point that social media efforts reach, where managing profiles on different sites, responding to followers, and generating conversation becomes a lot of work. Even the most seasoned social media strategists need help organizing it all, so here are some of our favorite tools for making life just a little bit easier…

smlandingSocial Media Management Tools: Simplify Your Work!

Social Media Measurement Tools

Measuring the effects of your social media presence, and finding a way to connect it to your bottom line can be tricky since so many measurements (like friends added, number of visitors to your website, etc) generally indicate how loyal fans are, rather than how much business is coming in because of it. Here to help you make sense (haha) of it all, are a few measurement tools.

smlandingSocial Media Measurement Tools

Profile Optimization: Increase the Chances Someone Will Follow You

As with most of life, when it comes to Social Media, there are no hard-fast rules or guarantees – good ideas and compelling profiles are past over every day. Having said that, however, it’s still a good idea to optimize your profile so that you increase the chances that others will follow you.

smlandingProfile Optimization: Increase the Chances Someone Will Follow You