It’s always a good idea to keep your eye on up and coming social media sites. This is mainly due to the fact that if you get in early, you’ll win big financially – and gain enormous exposure for your business. Businesses that hopped on the Facebook, Twitter and LinkedIn trains early are still reaping the financial rewards. So, here are some of the hottest sites of 2011, that will blow up in 2012.
If you haven’t heard of Klout yet, where have you been? This social media site tells people who the influencers are on dominant sites like Facebook and Twitter. They measure your influence using social analytics, to come up with your network score, your amplification probability and your true reach. While there are still a few problems with Klout, we have confidence that this new social indicator will gain even more ground in the new year.
Fiverr is a social site that allows people to buy or sell products or services for $5. At first glance, anyone would think this is impossible. Services traded on Fiverr include voice over artists, web design, and video production – all traditionally expensive services. So why will this site have a big year in 2012? It’s cut out a fair niche for itself – bringing groups of people together that want to help each other, and gain great feedback or exposure online. It’s not about the money, you see.
Storenvy is an innovative online marketplace that has figured out how to provide a great service to sellers and buyers. Their sellers sign up for free storefronts that they can customize and host on the Storenvy site. The Storenvy community is then able to browse the site, and buy where and when they like – from a number of different promoted stores. It also comes with a Facebook app, so sellers can sell directly from their Facebook pages! Lots of potential for these guys in 2012.
You’ve heard of Foursquare – but it’s still not part of your social marketing strategy is it? For some reason, Foursquare has been around for awhile now, but marketers are hesitant to use it. In 2012, it will see another meteoric year – and perhaps this will be the time we’ll start hearing about strategies that include this feisty geolocation social site. It’s definitely worth adding to your local marketing reach.
There are many other up and comers right now – but the playing field is pretty even. The funny thing about social media, is that a site or idea could look really great now, but never actually get any mainstream attention. And let’s be honest, marketers are only interested in the big sites. If we’re lucky, maybe next year we’ll see another site rise to extraordinary heights! You’ll be the first to hear of it, if that happens.
Do you know any new social media sites that might make a serious entrance in 2012? Please tell us about it, and why you think it’s one to watch.