Every time you publish an update on your Facebook page, it will reflect in your fans ticker. But so will their friend’s posts, and quite frankly – its information overload most of the time. Instead you should invest your time getting your updates into your fans newsfeed. The most coveted spots? New stories, and top stories. Let’s explore how you can make your posts newsfeed ready.
Courtesy of labnol.org
Reasons To Focus on Your Newsfeed
It’s a well known fact that once a fan has liked your page, they very rarely return. But that doesn’t matter anymore – not with the newsfeed at your disposal. Instead of attracting fans to your page, you need to start attracting them to each individual post. It’s far easier writing a comment, sharing or liking something directly from your Facebook homepage.
Experts in the field have taken this to heart, and a flood of new media content has hit Facebook. The more interactive it is, the more interactions you get. That’s the rule. But how do you make your content attractive? Let’s take a look.
#1: The Perfect Time
Depending on your time zone and target market, this one is going to be tricky. Research indicates that most people are more active on special occasions, and at certain times. Always structure occasion based posts around special holidays, like Christmas (hint, hint) Easter, Valentines Day, and so on. Google is a great master of this particular trick. They take relevant, newsworthy days, like a famous person’s birthday, and display it on the Google search page.
You could do the same on your Facebook page. Attach an interesting niche related article to the announcement, or add a question. People love to find out new things, and they’ll respond to these ‘fun-fact’ posts. Otherwise, keep an eye on your analytics. Test different posting times and track which causes the best response from your fans. Then start posting at these times more often. Don’t forget – less is more!
#2 The Personal Touch
Have you heard? Nameless, faceless brands are out – and personal, human based updates are in. When someone in your team posts a comment or question, get them to sign off with their name. People like talking to other people, and your response rate will automatically rise. Do this often enough, and you’ll be in the newsfeed of all of your fans in no time.
Start adding personalized media to your Facebook page. Faceless video clips are great, but videos of you or your team are better. Facebook wants businesses to become more personal, so take a leaf out of their book and do it! Try to add in as many personal touches as you can to your posts. This is a great way to become a fully fledged member of your fans vibrant social life on Facebook.
As always, don’t forget that your page can’t survive on copy alone – you need alternative media. Videos, images, presentations; these are the foundation of a great Facebook page. Keep posting, get involved and make your page updates count!
How do you get your updates in your fan’s newsfeed? We’d love to know!
Should I start a blog or website for addiction/recovery related information?
@Belle, it depends on several factors, first do you have any expertise on this subject? The best addition/recovery blogs are run by people who have qualifications in the field. Secondly, do your research – where are there gaps in the market? Think about creating something for a specific community, for a more niche specific angle! Good luck!
that way we can also avoid the clutter on pages nice thoughts btw:)
@Ravi, more control definitely means more consumer power. Thanks for reading
Hi Socialmediamagic,
Thanks for your thoughts With the number of people using Facebook increasing by the day not many online marketers realize the opportunity offered by this social networking site for marketing. Many of those who use Facebook have largely used it for other activities but not making money online. The few who have realized how they can gain a lot in monetary terms from Facebook have remained a head of the park. But still many ask themselves what they can do to fully exploit this marketing opportunity offered by Facebook not only for the short term but also for long term benefits. The first thing that one needs to do is to understand how to use the site to increase traffic in your blog. Once you have directed web traffic in your blog through Facebook then you can now engage this same traffic in marketing your goods and services
Regards
@Richard – hopefully more and more businesses will realize the potential that Facebook has, as a marketing tool this year. Using Facebook to boost blog traffic is definitely a great tactic, especially if you sell products directly from your blog!