It can be difficult marketing your business on a platform like MySpace, especially when you aren’t involved in the music or creative niches. But that doesn’t mean you can’t use the platform as a community site, and to gain lead traffic to your sales pages! Today, I’m showing you how to sell on MySpace.
Creating Your Awesome MySpace Page
Every business owner belongs to a certain niche, or perhaps several niches – depending on your career. The best way to sell on MySpace is to use a set niche to leverage your products and create buzz for your brand. I’m going to use a clock-maker as an example.
Now, clock-makers don’t have the most ‘in-demand’ product, like many small businesses out there. They also have to compete with just about every other clothing or retail store, selling cheap imported watches for next to nothing. For this business to survive it needs a creative MySpace campaign. One that will result in lots of fans and even more sales.
Brands are allowed on MySpace, but people tend to get more responses. This is especially true if the small business owner doing the posting, spends a decent amount of time listening to music, commenting and sharing on MySpace already.
Here’s how to streamline your PERSONAL profile and transform it into a promotional tool:
• Do some keyword research around your core products. For clocks, some keywords that pop up are – time, wasting time, clocking out and in the nick of time.
• Your page’s theme is going to be clocks. You sell them, and you ARE your brand. Create a nice profile pic for yourself and feature one of your best clocks in this image.
• Similarly, create a brilliant and sharable clock background, showcasing your love of clocks.
• In the ‘tell us about yourself’ section, mention that you’re a creative clock-maker, and add in a witty, short saying about time.
• Add your business URL to the website URL space that MySpace provides.
• If you want some extra exposure for your website or a certain sales page – then include your URL in the ‘about us’ section. It will display on your homepage.
• There are only 3 account types that allow you to upload podcasts, these are ‘comedian,’ ‘DJ’ and ‘musician.’ If you want to create and share dynamic marketing podcasts, then choose one of these accounts instead.
• Otherwise, you can still upload VIDEOS to your personal MySpace account. A good video strategy can get you lots of sales on MySpace. Simply add some of your existing YouTube materials to the platform, or create new ‘music-based’ videos for your feed. Choose songs related to time and clocks, then brand them with your logo and URL afterwards.
• Post 2-4 updates daily, including links to articles you’ve written, images you’ve created, your sales sites, your Amazon pages or other social media content.
• Finally, search for songs that complement your themed topic. Become the best ‘songs about time’ account on MySpace, and your community will grow.
You can use this basic strategy to begin selling from your MySpace page. It works well enough in many niches – pet food, restaurants, doctor’s rooms, graphic designers, web designers – the list really goes on. Don’t be afraid to leverage music and video on MySpace to improve your monthly sales. They can be significant!
Have you ever tried selling anything on MySpace? What was your result?