Over the last few years we’ve noticed a steady rise in the use of Facebook as a recruitment platform. Everywhere you look, businesses are turning their fan pages into job boards when the need arises. But there are more advantages to Facebook employee hunting than you think. Can you use Facebook to find your next ideal employee? Experts say – yes!
Facebook Fan Page Boards
It makes sense that if you’re looking for a new employee that lives in your area, the most ideal place to find them would be on Facebook. But how do you go about doing this? Businesses are finding new and exciting ways to tap their local jobs markets every day. If you want something simple – a simple update announcing your new position would be sufficient. Just make sure that you include a link to the full spec on your business website. Include an image so that you get more views.
For something a little more direct, a posting in your ‘notes’ or ‘discussion’ area would be great, and you can include the full job listing there. Also include a prompt for friends, family and fans to share this post with their networks, to widen the search. Remember to check in on that page to answer any questions and give directions as to how they should send in their resume and details.
Facebook Job Application
Increasingly there are companies that are having job applications created for their Facebook fan pages. These apps allow the user to upload their resumes directly on the fan page. They are great for enticing prospects, and easier to promote in a Facebook advertising campaign. When you get a job app created, you can constantly add whatever positions are available at your company, for a once off development fee.
Using The Facebook Network
There are also many local job sites that have crossed over to Facebook. If you have a niche specific job, do a search in your Facebook search bar for pages and groups that attract qualified applicants. Post your job description and link directly to these pages, or contact the admin about positing on their website, and then using their Facebook network to promote your job post.
Facebook Marketplace
Use the Facebook marketplace to source great applicants for your new position. There is a ‘jobs’ section that millions of people search daily. All you have to do is click on ‘post a job’ add in your details, and publish. The Facebook jobs plugin allows you to optimize your search so that you’ll get more hits. Keyword your title, category, location and description for the best results possible.
These recruitment techniques are used by businesses all over the world. If you want to make sure that you are casting a wide net for your employee search, Facebook is a great platform to use. This is especially true if you take advantage of the Facebook promotional tools, like invite friends and their advertising network.
Have you ever found an employee from a Facebook search? Tell us about it!






This was great insight about using Facebook as a recruiting tool for employers!
It does make sense for employers to tap into the social network of 800 million users to find their “next ideal employee”. This does bring up the idea that employers need to understand how to target to the people that they want. You have brought up great tips on how to source the Facebook marketplace and get more views for your posts. Your tip to get apps that allow the user to upload their resumes directly on the fan page would be very useful from an employer’s standpoint. More recruiters are seeing that Facebook can be utilized in a way to improve their recruiting strategies; thus, it is important to get a better understanding of how to use their Facebook from a recruiting standpoint. A great source for Facebook recruiting techniques is http://employers.identified.com/blog/?Tag=Facebook+Recruitment which consists of blogs like “Optimize your Facebook Recruitment Experience” and “How to Use New Facebook Features for Recruitment”. Social media has impacted today’s society and it is important to get an understanding on how to use avenues like Facebook to improve the search of finding potential employees quickly because it truly can be a great benefit to employers.
@Madeline – we agree, and thank you for your thoughtful comment!We’ll check out your post.