Description: What’s the point of monitoring trending topics if you aren’t going to do anything with them?  Learn how to incorporate what followers are talking about into your social strategy to showcase your brand’s authenticity, creativity and connectivity.

Description: Learn how CNN manages social media audiences numbering in the millions by collaborating across divisions, mining engagement metrics and signals and never forgetting: “We’re people speaking to people.”

Description: While many marketers focus primarily on responding and reacting to existing conversations, proactive marketing is the wave of the future. But  what’s the fine line between being sincere and being spammy? Learn how to combine efficiency and authenticity in a way that will create more conversation  with the right people, ultimately driving business objectives.

Description: While social media and content marketing have been widely adopted by companies that have a business-to-consumer (B2C) sales model, companies that have a business-to-business (B2B) sales model have been slower to follow. The reality is that B2B companies are losing out by not harnessing the power of “social sales.”

Learn how the worlds of PR, social media and content strategy are colliding and why this offers great opportunity for B2B companies to empower sales, reach into new market opportunities and maximize customer satisfaction through education.