i say it must be a targeted campaign. With the right tools, getting lots of traffic from social media sites is not that hard… but getting conversions and high CTRs, thats another story… i would say ROI should be based on the business objectives versus conversion rate per campaign.
One Comment on ““Social Media Metrics 101: The Basics””
i say it must be a targeted campaign. With the right tools, getting lots of traffic from social media sites is not that hard… but getting conversions and high CTRs, thats another story… i would say ROI should be based on the business objectives versus conversion rate per campaign.