Tumblr is a blogging platform for people, brands and businesses that want to excel online. It’s unique because it’s also something of a social network, where rapid viral sharing can take place. There are over 64 million blogs on Tumblr, so there’s no doubting that it offers many benefits to the business owner. Let’s see what those benefits are.

Courtesy of knowyourmeme,com

#1: Tumblr is Great For SEO

Because Tumblr is indexed, and contains lots of social sharing – it has the power to attract a ton of traffic to your websites.

#2: Microblogging on Tumblr

Tumblr allows you to microblog, which means that you can share your posts quickly and easily with your social communities.

#3: Shorter Posts on Tumblr

Tumblr allows bloggers to post small snippets of content for the world to see. It’s a great platform to use if you only have time for 250 word blog posts.

#4: Post Mixed Media as They Are

If you use Tumblr, you can post images, videos, links and more, directly to the platform – without having to add in any content.

#5: Use Tumblr To Source Great Content

Tumblr can be used as a research tool, where you can find great content in a matter of minutes. Just browse through the blogs on offer, in your select category.

#6: Content Curation on Tumblr

Using Tumblr allows you to curate content, or collect it, by ‘reblogging’ or reposting blogs on your page that you’ve enjoyed. This is great for traffic and SEO.

#7: Tumblr is 100% Free

Unlike WordPress, which can cost a bit of money to put up properly – Tumblr is a completely free platform that doesn’t require any financial outlay.

#8: Track Your Progress With Analytics

You can connect your Tumblr account to Google Analytics and actually track your progress. This will help you improve your blog, your SEO and your brand visibility.

#9: Build Interactive Communities

Tumblr was built to encourage interaction, like a real social networking site. You’ll find that getting people to respond to you is a lot easier here.

#10: Improve Your Business Network

You’re guaranteed to find some of your niches biggest bloggers using Tumblr. They’re super simple to become friends with, and that means better business networks.

These are just 10 benefits of using Tumblr online. I’d say if you have a propensity towards microblogging anyway, and you love to use Twitter – then Tumblr is a better option for you. WordPress is great, but it requires longer posts.

You can sign up for a free Tumblr account here. There are literally thousands of free custom themes to choose from, or you can get one designed for you. You can also set auto publishing parameters, so that your blogs are shared on Facebook and Twitter.

You’ll know after a few days if this platform suits you better than WordPress – because you’ll start off by using it all the time!

What do you think of Tumblr? Give it a rating out of 5, and leave your comment here!