These reasons that social media fail corroborate my contention that social media, when executed well, is very creative and labor intensive. To be effective, it requires constant attention, interaction and tweaking. No wonder so many smaller organizations are feeling overwhelmed by it. To complicate matters, a multi-channel online and offline communications plan is the most effective. It’s not like an organization can off load one in favor of the other. Multi-taskers who know how to effectively execute an integrated communications plan, raise your hands! You are the king of the world!
@Linda – it’s like we always say, the content monster is always hungry! Thanks for your insight, and you’re right print and online efforts together produce the best results 🙂
Great list – the three I see the most of that seem to happen ALL the time are 1, 3, and 5. The sales heavy approach and the me me me approach are both such turn offs. What is funny is that we see people in our industry touting themselves as experts and leaders trying to sell their products and frankly I question their credibility on everything if they haven’t bothered to take a second to understand the social media landscape… To see them spend that much time working on a social media campaign and be oblivious to what is going on around them on these platforms is frustrating.
@Doug – I think people get so excited about the sales potential of social media, that they lose their way. But eventually, they’ll have to stop, take a step back and ask the hard questions. Hopefully, they’ll start living the social ideal, instead of just using it as a tool. My worst are automated posts. They’re so easy to spot!
I am yet to gain from the social media network.
May be I do not understand the features.
While we get the familiarity ofknowing many persons of our interest, we are not able to contact them and interact.
This is my problem
@Vedaraman – it’s a common problem for people who are new to social media. My advice is to stop trying to attract people to your pages, and instead go out into your niche and make friends with people on their home ground. If it’s clients you want, then make an effort by becoming an active participator on their networks!
6 Comments on “10 Reasons Why Your Social Campaign is a Failure!”
These reasons that social media fail corroborate my contention that social media, when executed well, is very creative and labor intensive. To be effective, it requires constant attention, interaction and tweaking. No wonder so many smaller organizations are feeling overwhelmed by it. To complicate matters, a multi-channel online and offline communications plan is the most effective. It’s not like an organization can off load one in favor of the other. Multi-taskers who know how to effectively execute an integrated communications plan, raise your hands! You are the king of the world!
@Linda – it’s like we always say, the content monster is always hungry! Thanks for your insight, and you’re right print and online efforts together produce the best results 🙂
Great list – the three I see the most of that seem to happen ALL the time are 1, 3, and 5. The sales heavy approach and the me me me approach are both such turn offs. What is funny is that we see people in our industry touting themselves as experts and leaders trying to sell their products and frankly I question their credibility on everything if they haven’t bothered to take a second to understand the social media landscape… To see them spend that much time working on a social media campaign and be oblivious to what is going on around them on these platforms is frustrating.
@Doug – I think people get so excited about the sales potential of social media, that they lose their way. But eventually, they’ll have to stop, take a step back and ask the hard questions. Hopefully, they’ll start living the social ideal, instead of just using it as a tool. My worst are automated posts. They’re so easy to spot!
I am yet to gain from the social media network.
May be I do not understand the features.
While we get the familiarity ofknowing many persons of our interest, we are not able to contact them and interact.
This is my problem
@Vedaraman – it’s a common problem for people who are new to social media. My advice is to stop trying to attract people to your pages, and instead go out into your niche and make friends with people on their home ground. If it’s clients you want, then make an effort by becoming an active participator on their networks!