Executives have to make important decisions within the infrastructure of a company. In a small business context, the executive team is expected to be the most clued up about current events – including the rise of social media. Today we’re going to give you 5 crucial points that you need to realize about social media, right now.
#1: Social Media Has Matured
Social media is no longer some wishy-washy fad concept that will blow by at any minute. It’s matured into what is the most important marketing route forward for your business. Executives that are still dabbling in or ignoring social media are going to find themselves coming last in the marketing race, in a few years’ time.
Social media is not only here to stay, it’s taking over. Sideline it at your own great peril.
#2: Facebook is a Sound Investment
Facebook continues to grow like crazy, thanks to a very clever expansion and development plan from this idea team. Your Facebook business page is essential to the success of your social media strategy. Some experts are even saying that as much as 30% of your social spend should be limited to Facebook. It’s where your clients are!
Spend more time this year developing your Facebook page, and investing in advertising.
#3: Pinterest is Poised For Mass Traffic
You’ve heard about the new site Pinterest, but haven’t bothered to test it out for your business. Well here are some sobering stats for you – Pinterest drives more traffic than Twitter and Google+, and it attracts more interaction than anything on Facebook. In other words, it’s highly valuable to your overall social marketing strategy.
Executives who focus on Pinterest early, will be rewarded with huge traffic streams.
#4: Social Media is Going Mobile
If your business has yet to jump on the mobile bandwagon – do. All social media in the future will be accessible, perhaps even exclusively, by mobile. With devices out there that keep people on the go, it’s unwise to not get involved in the changing online attitude. Your websites need to be mobile. You need mobile apps and infrastructure.
Prepare for the mobile onslaught by investing in mobile technology early on.
#5: Be The Interaction You Want To See
If your pages are dead and lifeless – you’re not out there making friends and supporting other people’s social campaigns. If you want lots of fans, followers and engagement, then you need to be highly interactive yourself. No one is going to do it for you. Get your staff involved – start a sharing movement in your business.
These five crucial points will keep executives working in the right areas, while improving their overall business. Best of all – they’ll be steps ahead of their competition, because they had the vision to see the social future. Get your business involved in these points, if you want to have large scale success later on in the life of your business.
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