Ask the Expert! Your weekly advice column about all things social media. Today we’re talking about Twitter strategy and content management strategy. Got a burning question? Leave us a comment!
Creative Twitter Strategies
Bored with the same old Twitter strategy? Are you looking for creative ways to generate business interest on Twitter? Here are a few ideas for using Twitter in a new way.
Optimize Social Media Profiles With Keywords
When customers go to look for you online, are they able to find you using the keywords that best describe your business? Better yet, have you gone through your social media profiles and optimized them, being sure to include those words that best describe your business or position?
Creative Ways to Use Twitter Lists
Twitter’s new “List” feature is one of those interesting-sounding ideas that no one’s really sure what to do with. Yet for businesses, this is a great tool to explore. Here are five creative ways to use Twitter lists to benefit of your business:
Building Successful Online Relationships With Customers
The success of any business’ social media campaign is due in large part to the quality of the connections formed online. So how do you form beneficial contacts that will lead to increased business?
Creating a Winning Social Media Presence – Part Two
In this second of two posts on creating a winning social media presence, we cover how to choose which sites to participate on, as well as tips for engaging your followers.
Creating a Winning Social Media Presence – Part One
Congratulations. You’ve convinced the powers that be (or maybe you are the power that be), to create a social media presence that will hopefully bring you into greater contact with your customers and drive up your sales. So what do you do now?
The Big Four Social Media Sites: Part Four – YouTube
Even some of the most un-savvy online users have probably heard of YouTube at least in passing. It is, after all, probably the biggest online video site there is. Everyday, thousands of video clips are loaded and you’ll find just about everything on there – from funny home videos and your neighbor’s third-grade child’s Holiday concert, to business lectures, product demonstrations and so. Much. More.
The Big Four Social Media Sites: Part Three – Twitter
We started this series a couple of posts back, with the intention of giving people who are a new to social media, a basic rundown of the biggest four social media sites there are today (though that could very well likely change rapidly, as things tend to do online). So far we’ve covered Linkedin and Facebook, and why it’s a good idea to be on them. Today, we’ll be talking about Twitter.
The Big Four Social Media Sites: Part Two – Facebook
In our last post we began to at the four biggest social media sites there are today (Linkedin, Facebook, Twitter, and YouTube), and why you may (or may not) want to be on them. We covered Linkedin and its advantages in the professional world, and next we’re going to talk about Facebook.