The new Facebook milestones feature is gathering ground – with businesses using it in unique and memorable ways. If you haven’t yet taken advantage of this great little timeline addition, then it’s time you did. Today, I’m going to show you how to use your milestone areas to enhance your overall business profile online.

Courtesy of lighthouseinsights.in

Why Milestones Matter

In life, a milestone is defined as a significant event or stage that happens in the overall development of a particular person, place or thing. On Facebook, your milestone area is exactly that – a space for you to share the special events and moments of your businesses life, with your fans.

To get it right, you have to be creative, honest and willing to dig deep into your past to pull out some priceless gems. These will matter most to your fans.

Using Milestones Like a Pro

The first step is scroll down to the very bottom of your Facebook page – where it all began. You’ll want to add in your founders date. Don’t forget to upload an image that communicates the emotion of the occasion to your fans. Some businesses have even gone in and created milestones before the founding date.

How did the name of their business come into being? How did the two main business partners meet? These extras really help personalize the process.

Once your founders date is set, grab a piece of paper and create a bit of a mindmap of the best events that have happened over the last few years. They can be personal, or strictly business orientated – like the day you bought your first office, or a photo of your first customer. Fans love to see the evolution of your brand this way.

Facts and Figures Enhance Your Identity

Fans want to know how your business grew and became what it is today. The easiest way to communicate this is to use facts and figures. These can be laid out in flashy graphs, charts and diagrams – or they can be stated as a quote, or a great image that relates to the stat in one way or another.

One milestone for example, would be your fan page reaching 1000 users. Striking images are important on milestone posts, as the update stretches across your entire Facebook page. The brighter and better your image, the more fans will like and share them.

Key Elements To Remember When Creating Milestones

• Milestones should follow a sequential storyline, so that they orientate your fans in the history and success of your brand and business.
• Don’t be afraid to get personal – if the birth of your first son affected the direction of your business, create a milestone for it.
• Milestones don’t necessarily have to be true. Many fun brands use them as an amusing tool to capture the attention of their fans. These milestones aren’t strictly true, but they’re a lot of fun to read.

So – get to it! Your Facebook page just isn’t complete without a few great milestones to let your fans really know who you are. Take advantage of this space, you’ll be surprised how popular these posts can become.

Do you have an interesting idea for a Facebook milestone? Leave it here!