Iwipa Horror on Facebook! Facebook Pages Missing… This post has moved here Get Social Media Tips & Updates smlandingIwipa Horror on Facebook! Facebook Pages Missing…12.02.2011
My company helps businesses to save money while improving their business performance and cybersecurity. That being said, I have observed over the years that business owners and CEOs almost never take a threat like Facebook poses to their business seriously until it is just too late.
I know, I know, they face threats to their businesses constantly, so this is just another threat. Wrong thinking!
What they always seem to miss is the fact that a little preparation will save them in the long run.
In this case, they should begin to diversify their connections to their customers and prospective customers today. Right now!
They should be setting up Google+ and other alternatives today. If Facebook shuts down their communication to their contacts how will they restore these contacts without Facebook? It is not Facebook’s problem it is the business owner’s.
Please business owners and CEOs make this priority one for at least the next two staff meetings. It is worth it.
David C. Brown, PMP, CISSP, CEH
@David – much agreement there, we must be responsible for our own profiles. Back everything up, and maintain a multi platform marketing strategy. Great insight here, thanks!
I’m only speculating, but the “Why?” may be related to the recent FTC/privacy issues, and specifically third party involvement.
That, or it’s because Facebook is heading away from FBML – and according to the developer roadmap, it will no longer function on January 1st, 2012.
If this app uses FBML (which it looks like it has elements of), that’s 80,000 users who will eventually have a broken site anyway – in less than a month.
@Brian – Maybe so, it will become clearer soon. Hopefully Iwipa will release a statement once the problem is sorted out.