Comments on: NOT COOL, COOKIE: The Brand on Brand War Ft Oreo and AMC Theatres

By: Boris

Boris — Fri, 04 Jan 2013 09:42:00 +0000

Oreo isn’t “wrong” and hard to think it was an intentional hurt to AMC. They just are creative in thinking about what people do anyways. The truth is AMC is already losing money as people bring their own snacks. The real issue is AMC gouges the clients. It is ridiculous pricing that spits in the face of the consumer. Charge a fair and reasonable price and the issue goes away. Oreo is not the only thing sitting in the pockets of people believing they are getting blatantly ripped off.

By: John Souza

John Souza — Tue, 13 Nov 2012 17:49:35 +0000

@Tom – thanks for your take on the debacle Tom. I agree with you that it was overstepping the mark on Oreo’s part. Keep reading – John

By: Tom Hudson

Tom Hudson — Mon, 12 Nov 2012 19:55:38 +0000

The theater is obviously right. Oreos should have acknowledged the right of theaters to limit or ban outside food, but also could have asked if there were any who had taken Oreos into such an event. Being respectful toward others is not optional. Actively discouraging inappropriate activity should also be encouraged, but the reality is many break the rules on this. If the tweet had been worded a bit better, perhaps they could have it both ways. But doing as they did will only reinforce the negative behavior. Violaters will be encouraged and others will become more upset.