The heart of every successful email marketing campaign is a large and responsive list. How you collect email addresses is one of the biggest factors as to how effective your campaigns can be. Acquiring an email address is actually the beginning of the relationship between you and your reader.

In this lesson, you’ll learn specific techniques for building a healthy email list … even if you’re starting from scratch.

Featured highlights include:

• Discover why the list is so important to your overall email marketing strategy
• Find out how NOT to build a list. You’ll learn how to avoid the most common and harmful mistakes that so many other businesses make today
• Learn the right ways to effectively (and quickly) build your list using online tools and resources
• Find out the right and wrong ways to build your list using offline tools and resources

If you’ve ever signed up for a free report, a newsletter, or a request for information you’ve experienced just one way to collect email addresses. As is the case in every part of email marketing, there are right and wrong ways to collect email addresses.

In this important lesson, you’ll learn the best practices for collecting valuable email address to grow your list.

Featured highlights include:

• Learn all about optin and double optin options. With new more stringent marketing restrictions, you must know what you can and cannot do when it comes to collecting emails
• Find out the best techniques for collecting email addresses
• Discover the proven types of offers you can use to generate the biggest bang for your buck. Most businesses don’t even come close to getting the results that are possible
• See examples of high-conversion email collection techniques you can use immediately

You can have a great list, but if you don’t know how to market to it, it has no value.

In this critical lesson, you’re going to get your hands on the most powerful and effective ways to communicate with your list. When you see what’s possible, you’re going to be amazed at the results!

Featured highlights include:

• Learn how to run email surveys to learn even more about your customers
• Find out how to set up a newsletter that actually gets read. Most companies that create newsletters are wasting their time. Learn the techniques that will set you apart from the rest
• Discover the best ways to run high-impact promotional campaigns that get results
• Learn how to drive massive traffic to your events or trade show booth with proven tactics for list-building success
• Find out how to do a product launch that gets you noticed
• Discover the right and wrong ways to create mutually-beneficial Joint Venture partnerships. When done correctly, the benefits can be exponential. Done wrong and you can alienate tons of prospective customers
• Learn the right time to use coupons and how to use them for the most value
• Find out how to run split tests, so you can see what is and is not working in your email campaigns

People actually read your emails, so it really matters what you say and how you say it.

In this valuable lesson, you’ll learn how to create compelling content that gets your readers to act, like visiting your website, signing up for something, or making a purchase.

Featured highlights include:

• Learn how to write compelling subject lines
• Find out how to write and format email content for the best results
• Discover how to use personalization in your message to get (and keep) your reader’s attention
• Learn how to use a ‘voice’ to get your message out more effectively
• Find out the best ways to create highly effective CTAs, or calls to action

There are many moving parts in email marketing. To get the most of your campaigns, it’s important you keep your eye on the ball at all times. You need to know what to track and what that information means to your success.

In this lesson, you’ll learn what statistics you must watch and how to make the appropriate updates to maximize your results.

Featured highlights include:

• Learn exactly which statistics to track for the greatest ROI
• Find out how to use commenting to foster loyal relationships
• Discover what conversion rates tell you what your customers want and how to make sure you’re speaking their language
• Learn how to interpret deliverability numbers and bounce rates, so you can optimize for the best results
• Equip yourself with industry-specific benchmarks for open rates, click rates and unsubscribe rates. When you know what is possible, you’ll be able to create attainable goals

One of the most underutilized features of email marketing is also one of the most powerful: Autoresponder messages. An autoresponder is a series of automatic messages sent out to a predetermined timeline in response to a specific event.

When set up and used properly, autoresponder messages allow you to do the work once, but benefit over and over again.

In this lesson, you’ll learn everything you need to know to set up high performance, set-it-and-forget-it autoresponder series that work 24/7 for you.

Featured highlights include:

• Learn what autoresponders are and why they work so well
• Find out how to create the perfect autoresponder series for your business
• Discover how many messages you should have in each campaign and why
• Learn how NOT to use autoresponders. Too many businesses make these mistakes and it can cause permanent damage
• Find out the best ways to craft your messages to personalize them to your customers wants and needs
• Learn how to tell if your autoresponders are really working and what to do if they’re not