Pay Per Click: How to create and implement
a rock-solid PPC strategy on any budget.
6-Session Online Course – Get Started in 60 Seconds – Immediate Results or Your Money Back!
Taught by today’s leading experts in social media, you’ll receive the hands-on and interactive training you need to quickly gain mastery of all aspects of PPC advertising. John Souza, Founder and Chief Strategist, Social Media Marketing University
Target prospects with precision. Drive buyers to your site. Gain priceless “inside information” on your audience. Improve your ROI, CPA, and CPL.
- Learn how to find the top keywords for the biggest results…
- Discover how to create high-conversion landing pages…
- Find out the best ways to design and test your sales funnels…
- Learn how to evaluate your performance and optimize for success…
- And, much more…
The 6-Session Course Curriculum Includes:
Session 1: How to Research Keywords to Find Pockets of Buyers
In this important first lesson, you’ll learn the right way to find the best keywords to drive traffic to your site.
Featured highlights include:
- Learn what the inversion method is and how to use if for optimal keyword research
- Discover the quickest, easiest and most effective way to organize your AdWords accounts
- Find out how create “continuity” so you can systematically increase your conversions
- Learn how to get big wins in the current PPC environment
- Uncover where the biggest PPC opportunities are hidden
- Get equipped with the critical tools you need for keyword research done right
Session 2: Designing Landing Pages
In this information-packed session, you will learn the art and science of creating high-performance landing pages that dramatically boost conversions.
Featured highlights include:
- Find out exactly how to developing killer PPC-specific landing pages
- Learn the 12 Step method for developing and testing landing pages
- Discover the easiest way to plan a successful landing page
- Get equipped with the Top 8 Ideas for creating incredible landing pages
- Learn the 7 Best Components of landing pages that convert
- Get the 5-Point checklist for landing page optimization
- Learn the best ways to “translate” your product or service into high-power landing pages
Session 3: Designing and Testing Conversion Funnels
In this key session, you’ll learn how to set up every aspect of your sales funnel. You’ll discover the right way to move your customer through the cycle to make sure they’re doing exactly what you want them to do.
Featured highlights include:
- Understand your goals and how to create sales funnels that generate conversions
- Learn how to troubleshoot your underperforming funnels
- Find out the best ways to fix issues “upstream” that are preventing the conversions you need
- Learn how to plan your marketing budget in relation to each step in your funnel
- Uncover leaks in your revenue stream and find out how to patch them
- Learn our time-tested and proven formula for optimization
Session 4: Setting Up AdWords Campaigns
In this session, you’ll learn how to manipulate your campaign settings to laser-target your traffic. You’ll learn step-by-step techniques for adding new keywords and ad copy into your account so you can walk away with confidence that you know exactly how to run a successful AdWords campaign.
Featured highlights include:
- Learn how to use campaigns settings to control your budget goals and targeting
- Find out how to segment based on networks, geography, and computer devices
- Learn the best ways to use budget settings to only get select impressions
- Find out how to effectively organize keywords lists and import them into AdWords
- Get equipped with the top system for increasing keyword to ad text relevancy
- Learn the best methods for using third-party PPC tools
- Find how to use Traffic Estimator to establish most valuable bids
- Learn how to do A/B testing with free tools to guarantee results
- Uncover the top 12 optimization tips you need to use once your campaign has gone live
Session 5: Setting Up Google Analytics for PPC
In this session, you’ll learn the right and wrong ways to make Analytics works for you. If you want to skyrocket the success of your AdWords campaigns, this is the lesson for you.
Featured highlights include:
- Learn how to set up a Google Analytics accounts, including your profile, filters and users
- Find out how to install standard and advanced tracking scripts
- Discover the difference between how Analytics tracks vs. AdWords
- Learn how to set up conversion goal tracking and funnels
- Learn the best ways to use key reports to get critical insights from Analytics
- Find the most effective way to automate your daily reporting to track website sites
- Learn how to monitor your visitor quality and engagement
- Find out how to use Analytics to find the leaks in your sales funnels and fix them fast
Session 6: How to Use Analytics to Find the Leaks in Your Sales Funnels
In this final session, you’ll learn how to organize your landing page testing so you don’t get distracted with minutia and make common, costly mistakes. With Google Analytics, you can get the information you need to outperform your competitors with every click.
Featured highlights include:
- Discover how to make designing your tests stress free and super productive
- Learn when to use A/B test versus multivariate testing
- Find out how to set up your first A/B and multivariate experiments
- Learn how to install tracking scripts for Website Optimizer
- Get great ideas for A/B testing your landing pages
- Uncover the most common landing page test mistakes to avoid
- Learn how to quickly create variations of your landing pages to test
Everything you need in ONE course!
As you can quickly see, each session of our all-inclusive PayPer Click course gives you everything you need to make Facebook work overtime for you starting today.
Click the Enroll Now button to sign up for only $497, or take advantage of our Easy Three-Pay Plan with 3 payments of $165.67 each.
Get the real results you deserve. Order now!
YES! I want to enroll in the Pay Per Click course right now! I understand when I order I will receive Instant Access to all 6 sessions including:
- Session 1: How to Research Keywords to Find Pockets of Buyers
- Session 2: Designing Landing Pages
- Session 3: Designing and Testing Conversion Funnels
- Session 4: Setting Up AdWords Campaigns
- Session 5: Setting Up Google Analytics for PPC
- Session 6: How to Use Analytics to Find the Leaks in Your Sales Funnels
- Full Access for 1 Full Year – including any updates and bonus training that is added!
Normally $797 – Now Only $497
or 3 payments of $165.67 each
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30-Day 100% Money-Back Guarantee
At SMMU, we believe in ALL of our programs. That’s why we offer a 100% money-back guarantee for this and every one of our courses. We’re proud to offer you this guarantee so that you can enroll with confidence today. We know that when you see everything that’s included firsthand for yourself and begin imagining what results are possible, there’ll be no turning back. But if you do want a refund just contact http;//smmu.com/support within 30 days of your purchase and we will cheerfully return your full purchase price.
Have a Question before you order? Contact us.
Who is Social Media Marketing University?
With well over 114,000 executives, entrepreneurs, business owners, marketing and social media professionals attending our training sessions over the past 4+ years, we have become known as the recognized leader in social media training and certification.
In addition to accolades from our students and clients we have been voted as one of the top social media services for businesses globally by Mashable, and SMMU was named a finalist in Forbes Magazine’s list of “America’s Most Promising Companies”. Most recently we were honored by About.com when we were chosen as the “People’s Choice Best Online Training Website”, in a competitive category with such esteemed competition as TEDTalks, MIT Open Courseware and Khan Academy.
Now, we don’t say that to brag or boast, but we do believe you should know that when you choose to learn with us you are joining the ranks of hundreds of thousands of people before you who have called SMMU “the gold standard” in social media training.
Across the Board Outstanding Credibility and Reputation
- Winner of 2013 About.com People’s Choice Award for “Best Online Training Website” chosen over rigorous competitors like TEDTalks.
- Recognized as One of Five Best Social Media Services for Small Businesses in the 4th Annual Mashable Awards in the “Best Social Media Service for Small Business” category
- Awarded the 2012 International Business Award for Best Social Media Training Site
- John Souza named “Social Media Marketer of the Year” by the 2011 Tech Marketing Awards by The Technology Association of Georgia (TAG)
- and way too many more than we have room to list here…
