In this critical first lesson, you’ll learn why SEO is so important for your marketing efforts today and how to get started on the right path to success.

Featured highlights include:

• Learn how to identify core results page components
• Find out what’s happening to advertising dollars and how to capitalize on this trend
• Discover how local search is impacting business at all levels and how to take advantage of little-known techniques for your benefit
• Learn what Latent Semantic Indexing, or LSI, is and the power it offers when you know how to tap into it the right way
• Find out how to check your current ranking status for free

Effective planning is key to getting good search engine ranking. Without the right plan in place, you’ll waste your time, money and effort spinning your wheels.

In this session, you’ll learn what planning tools you can use to make your website design easier and more effective. You’ll also get equipped with proven methods for organizing your content and receive an introduction to the importance of keyword analysis to your overall success.

Featured highlights include:

• Discover the right and wrong ways of how to map out your website for best results
• Learn proven techniques for organizing your content in a way that both readers and search engine love
• Find out how to use readily available AND free tools to help make your content more relevant

The first of three pillars of SEO, site architecture is the foundation that all the rest of your efforts will rest upon. If your site isn’t built the right way, no other part of SEO will work.

In this all-important session, you will learn exactly how to build a strong foundation to support your web presence and business goals.

Featured highlights include:

• Learn what site architecture is and what you need to know about it to be successful online
• Get equipped with the best practices for setting up your site behind the scenes
• Discover how to quickly and easily improve your ranking when you know how to use the right tags
• Learn simple, but powerful steps to make your content shine and get noticed by the search engines

Understanding what people are looking for, how to organize your content and what your competition is doing is critical to great placement in the search engines.

In this power-packed session, you will learn how to set up a simple keyword analysis system that will allow you to analyze how best to target your market for fantastic results.

Featured highlights include:

• Learn how to setup a simple keyword analysis system
• Get equipped with valuable, free tools that help you see exactly what people are searching for
• Learn how to conduct competitive keyword analysis, so you stay ahead of your competition
• Learn how to pull information from the web that will help you in every step of your SEO strategy

When it comes to search engine placement, content is still king. To get top ranking and drive traffic, you need to know how to load your site with the right keywords.

In this valuable session, you will learn the best ways to use your keywords to get your message out to your intended audience.

Featured highlights include:

• Discover the right and wrong ways of utilizing your keywords on your site
• Learn the most effective tags to make your content shine
• Find out the leading techniques for structuring your content for success
• Uncover the best practice tactics for SEO copywriting that will make you stand out from the rest

Being ranked well in the search engines so you are found is a bit like a popularity contest. The way many search engines measure your popularity is by how many third party websites link to you.

In this session, you will learn today’s best strategies for getting links to your site.

Featured highlights include:

• Learn how to build consistent online profiles
• Discover the optimal techniques for pushing your site out to the masses
• Find out the right and wrong ways to build external links
• Learn how to get high-quality sites to link to yours with the least amount of work

If your business is local, you need to learn the best ways to let your audience know you exist.

In this session, you’ll be equipped with the most effective techniques you can use to dominate your local market.

Featured highlights include:

• Learn the top local search tools to get listed in
• Find out what you must do to get the attention of your local audience
• Discover the best tactics that get you higher placement in local search engine results

To build a site that gets ranked well and generates the most traffic, you need to make sure your site is accessible to all parts of your audience.

In this final session, you’ll learn how to get improved rankings in the search engines AND make all your customers happy with essential accessibility lessons. In addition, you’ll learn what you need to do to make sure your site continues to benefit from the best SEO possible.

Featured highlights include:

• Find out what accessibility is and why you need to pay attention to yours
• Learn how to optimize your site’s accessibility … even if you’re on a budget
• Find out what you need to do to keep your SEO performing at top levels