Strategic Public Relations: Establish your credibility. Create a real dialog with your customers. Show why you are different (and better) than your competition.

5-Session Online Course – Get Started in 60 Seconds – Immediate Results or Your Money Back!


Our results-only Strategic PR course contains no fluff. Every session is focused on hand delivering you the information you need to implement the best PR plan to make your business goals a reality. John Souza, Founder and Chief Strategist, Social Media Marketing University

How do you break through the white noise and get yourself noticed?

  • Learn the latest PR practices so you can accomplish all your PR goals quickly and easily…
  • Find out how to write and distribute the most effective SEO press releases that get results…
  • Discover how to build beneficial relationships with journalists in social media so you can effortlessly increase your brand’s reach and presence…
  • Find out how to monitor, measure and leverage your PR successes and failures…
  • Learn how to build a results-driven media list…
  • And, much more…

The 5-Session Course Curriculum Includes:

Session 1: Leveraging Basic Public Relations
Principles for Small Business Success

In this session, you’ll learn the fundamentals of PR. When you know what the basic building blocks of successful PR, you can begin updating the way you communicate with your audience immediately. The incredible results will surely make you smile!

Featured highlights include:

  • Discover how market leaders define public relations, so you can duplicate their success
  • Find out how best to identify and leverage newsworthy topics that will support you marketing goals
  • Learn proven techniques for putting “public” back into public relations
  • Get equipped with the best practices for Crisis Communications. You hope you never need them, but in this digital age, it’s important you’re always prepared ahead of time for the worst.

Session 2: Public Relations Best
Practices for Small Businesses

A successful public relations strategy starts with defining and setting measurable objectives and goals for yourself.

In this important lesson, you’ll learn key strategies for launching a results-driven PR campaign customized for your business.

Featured highlights include:

  • Learn how best to define your public relations objectives and goals
  • Get your hands on the best strategic practices for accomplishing all your PR goals with the least amount of time, effort and money
  • Find out how to capitalize on “awareness” days and months and editorial calendars to make sure you’re maximizing every aspect of your plan. With PR timing is everything!
  • Learn the most effective ways to monitor, measure and leverage your PR successes and failures. It’s all about continuous improvement!

Session 3: Grabbing Attention by Keeping
the Media & Stakeholders Informed

The media receives thousands of press releases every day. How do you break through the white noise and get yourself noticed?

In this information-packed session, you’ll learn exactly how to grab their attention with professional, news-driven pitches that make the headlines.

Featured highlights include:

  • Learn what an effective press release must include to be successful
  • Find out what a press release looks like today and determine whether or not you need one
  • Discover how to generate huge media interest with whitepapers, case studies and industry surveys that shine a very bright light on you and your business
  • Learn the best ways to communicate with your employees, stakeholders, and inner circles. It’s critical you know the right way to talk with your stakeholders if you want to succeed online today.

Session 4: How to Win Friends and Influence Journalists

Want to get your company in front of thousands of readers, listeners or viewers? Of course you do!

In this exciting session, you’ll learn why it is so important to make friends with the journalists that can help you broadcast your message. Then, we’ll show you exactly how to do it!

Featured highlights include:

  • Learn the best ways to strategically build beneficial relationships with journalists who can help spread the word about you and your business
  • Find out how to build a results-driven media list that helps you achieve your business objectives and goals
  • Discover the important Do’s and Don’ts of how to pitch media the right way
  • Learn the powerful, proven techniques for acing interviews, so your brand and business get the best possible attention

Session 5: How to Integrate Social Media
into Your Public Relations Plan

In today’s communication era, integrating social media with traditional media and PR means generating more buzz than ever before. Using social media is no longer an option. If you want to make it online, you must have a comprehensive plan in place.

In this final lesson, you’ll get equipped with the latest cutting-edge techniques that will allow you to leverage the true power of social media for your benefit.

Featured highlights include:

  • Find out how to write and distribute highly-effective SEO Press Releases
  • Learn how create social media-friendly newsrooms, so you can create a receptive channel for all your PR
  • Discover the best ways to marry your PR and social media strategy. When done correctly, you will become unstoppable!
  • Find out how to build high-quality relationships with journalists in social media who can help you establish, promote and improve your brand presences across the web

Everything you need in ONE course!

As you can quickly see, each session of our all-inclusive Strategic Public Relations course gives you everything you need to make Facebook work overtime for you starting today.

Click the Enroll Now button to sign up for only $497, or take advantage of our Easy Three-Pay Plan with 3 payments of $165.67 each.

Get the real results you deserve. Order now!

YES! I want to enroll in the Strategic Public Relations course right now! I understand when I order I will receive Instant Access to all 5 sessions including:

  • Session 1: Leveraging Basic Public Relations Principles for Business Success
  • Session 2: Public Relations Best Practices for Small Businesses
  • Session 3: Grabbing Attention by Keeping the Media & Stakeholders Informed
  • Session 4: How to Win Friends and Influence Journalists
  • Session 5: How to Integrate Social Media into Your Public Relations Plan
  • Full Access for 1 Full Year – including any updates and bonus training that is added!

Normally $797 – Now Only $497
or 3 payments of $165.67 each

Are you a Social Media Inner Circle member? 
If so, remember to enter your discount code on the next page
to save 50%! Not a member yet? Click here to join us now.

30-Day 100% Money-Back Guarantee

At SMMU, we believe in ALL of our programs. That’s why we offer a 100% money-back guarantee for this and every one of our courses. We’re proud to offer you this guarantee so that you can enroll with confidence today. We know that when you see everything that’s included firsthand for yourself and begin imagining what results are possible, there’ll be no turning back. But if you do want a refund just contact http;//smmu.com/support within 30 days of your purchase and we will cheerfully return your full purchase price.

Have a Question before you order? Contact us.

Who is Social Media Marketing University?

With well over 114,000 executives, entrepreneurs, business owners, marketing and social media professionals attending our training sessions over the past 4+ years, we have become known as the recognized leader in social media training and certification.

In addition to accolades from our students and clients we have been voted as one of the top social media services for businesses globally by Mashable, and SMMU was named a finalist in Forbes Magazine’s list of “America’s Most Promising Companies”. Most recently we were honored by About.com when we were chosen as the “People’s Choice Best Online Training Website”, in a competitive category with such esteemed competition as TEDTalks, MIT Open Courseware and Khan Academy.

Now, we don’t say that to brag or boast, but we do believe you should know that when you choose to learn with us you are joining the ranks of hundreds of thousands of people before you who have called SMMU “the gold standard” in social media training.

Across the Board Outstanding Credibility and Reputation

  • Winner of 2013 About.com People’s Choice Award for “Best Online Training Website” chosen over rigorous competitors like TEDTalks.
  • Recognized as One of Five Best Social Media Services for Small Businesses in the 4th Annual Mashable Awards in the “Best Social Media Service for Small Business” category
  • Awarded the 2012 International Business Award for Best Social Media Training Site
  • John Souza named “Social Media Marketer of the Year” by the 2011 Tech Marketing Awards by The Technology Association of Georgia (TAG)
  • and way too many more than we have room to list here…