Facebook Essentials


You know what Facebook is, but do you really know what it can do for you?

The experts tell you it’s great for your business, but what does that really mean? How do you “use” it and what kind of results can you expect?

When you know how to do Facebook the right way, it can offer you huge benefits.

What kind of benefits? 

More traffic. More leads. More exposure. Increased sales. Deeper customer loyalty. Market dominance. And so much more!

Yes, Facebook is that important.

We’ve developed a proven step-by-step training program that shows you exactly how to take advantage of everything Facebook offers your business.

It’s an easy-to-follow blueprint for success that will help you tap into the power of Facebook’s platform and its massive user base.
Contrary to popular belief, creating and implementing a comprehensive Facebook strategy does not have to be difficult. When you enroll in our award-winning course today, you’ll put yourself on the fast track to Facebook success.


Enroll Now!!


What It Is? 


As of January 2014, Facebook has 1.3 billion active users, including 680 million mobile users. 325 million users are in the U.S. Nearly 50% log on every single day. Every 20 minutes, over 1 million links are shared and over 3 million emails are sent.

Your customers are there. Now, it’s time for you learn how to go get them!


What It Does?


Facebook done right will allow you to:

  • Target your core demographic. With nearly a billion users logging on every day, Facebook gives you an unmatched opportunity to reach your demographic … when you learn how to make the most of your business pages, ads, groups and more.
  • Dramatically drive more traffic. One of Facebook’s biggest benefits is increased traffic. A recent survey showed that most of today’s businesses report a majority of their traffic comes from Facebook. A majority said that their Facebook page actually generates more traffic than their own website.
  • Improve your search engine optimization. When done correctly, your optimized Facebook page will boost your search engine ranking, and offer you increased linkbacks, enhanced social bookmarking, and all the benefits of SEO done right.
  • Dramatically expand your reach as you grow your network with quality and quantity contacts, friends and Likes.
  • Increase customer advocacy, word of mouth marketing and overall loyalty. When you learn how to use Facebook the right way, it gives you a powerful tool to create enthusiastic brand advocates who spread the word about you and your business.
  • Monitor your brand image and get valuable analytics. Facebook puts you on the frontlines of your brand. When you know what to look for, you can quickly and easily use Facebook as your own “brand monitoring system.”
  • Conduct in-depth research on rival companies, competition or new opportunities.

Click the button below to learn how to master Facebook with the best on-demand social media marketing course available today.

Enroll now!



@SMMagic Thanks #SMMU from this converted online lifelong learner! Everybody at SMMU rocks too.
Becky Bohan Brown
Founder & President / Population-we
Listening to a great #socialmedia webinar with @jeffbullas via @SMMagic! #SMMU
Laura Whitfield
Great presentation @jeffbullas at SMMU today! Thanks for sharing all the valuable content tips.
Cynthia Gedemer

How You Will Benefit

Our award-winning Facebook Essentials course gives you the step-by-step system you need.

  • Learn how Facebook really “works” so you can begin generating real results by leveraging everything it offers behind the scenes
  • Discover best practices for setting up and optimizing your profile and business page for the biggest impact…
  • Find out how you can use Facebook Groups to dramatically benefit every part of your business…
  • Maximize your rewards by learning how to use ads, badges, apps, places, deals and more. When you get the “inside scoop” on how to leverage Facebook the right way, the benefits just keep on coming…
  • And, much more…

Taught by today’s leading experts in social media and Facebook strategy, you’ll receive the hands-on and interactive training you need to quickly begin making this powerful social network work for you.

Just finished an awesome webinar on Social Media Marketing. I hope to implement many of the ideas soon. #SMMU
Kari McCrory
Owner & Blogger / Get Fit with Kari
Very motivated by #SMMU @jeffbullas presentation this afternoon. Thanks! Now I'm going to "just start."
Christine F McIsaac
Excited to get the opportunity to listen to @jeffbullas speak about the Power of SM Content through @SMMagic! #SMMU #SocialMedia
Mary Rivers
Search Engine Analyst / PureCars


Lesson 1: Your Profile for Business


Take a Look at What’s Included:

Your Facebook Essentials course is offered in six convenient sessions. Each session comes in video, audio, and word-for-word transcripts and contains special extras to help you make the most of your learning experience.

Take a moment to review what’s included in each session:


171x117x01.png.pagespeed.ic.dB9oGhoVxFYour profile is the foundation for creating a successful Facebook page, but most companies set up their profiles all wrong. This is your opportunity to get the competitive advantage you need in a few quick and easy steps.

In this session, you will learn exactly how to set up, organize and optimize your profile so it can begin working the right way for you right now.

Featured highlights include:

  • Discover how to set up your profile page for optimum benefits
  • Learn how to quickly and easily change your profile settings for best results
  • Find out everything you need to know about adding the right photos to your
  • Learn how to take advantage of critical settings and notifications
  • Discover the importance of learning what to keep private and what you not to keep private
  • Find out the most effective tactics and techniques for staying up to date with your  Facebook changes



170x115x02.png.pagespeed.ic.uCBmdZtJe9Session 2: Business Pages

Your business page offers you so much more than a personal page, but very few businesses take advantage of all the extras a business page contains.
In this lesson, you’ll be equipped with the inside information you need to create and maintain a winning business page that gets you noticed.


Featured highlights include:

  • Learn how to create a high-impact page that drives traffic
  • Get a behind-the-scenes look at how pages function. Then, learn how to “hotwire” them for your success.
  • Find out the best ways to interpret and use your page analytics to drive your business
  • Learn a posting strategy that will create optimum engagement and fan generation
  • Discover how pages can “interact” with other pages and help fuel your overall marketing strategy


172x118x03.png.pagespeed.ic.bhDg16oRBsSession 3: Facebook Groups

Groups can your key to breakout success with Facebook. They offer you an amazing chance to establish expertise, connect with consumers, generate new contacts, leads and opportunities.

In this lesson, you’ll learn how to find and participate in strategically-beneficial groups as well as how to start your own.


Featured highlights include:

  • Understand the key differences between Groups and Pages and why it’s important to know
  • Learn how to find advantageous groups that can benefit your overall Facebook strategy
  • Discover the right and wrong ways to participate in groups. Proper protocol is key if you want to make groups work for your goals.
  • Find out whether or not starting a group is a good idea for you and your business. Then, learn how to set one up for the most success.
  • Learn about the limitations of groups and what you need to be aware of before you get involved


171x117x04.png.pagespeed.ic.Y5QHkqf-_RSession 4: Facebook Feeds, Lists and More

Staying organized, up-to-date, and engaging on Facebook is not easy. Many businesses start with good intentions, but without a strategic plan, end up wasting time, money and effort on outdated pages that don’t get noticed.

In this session, you’ll learn how to create a bombproof (and quick) maintenance program as well as learn how to master a suite of the most underused features on Facebook that will help you stay organized and connected.


Featured highlights include:

  • Discover what lists are, why you can’t live without them, and how to create the best lists for your needs
  • Find out how to utilize feeds and lists to stay connected and focused on your core enterprise
  • Learn why you want to tag people and pages to keep organized and on track
  • Learn how to make the most of questions, the Like button, and sharing links


173x121x05.png.pagespeed.ic.z9npJjADWqSession 5: Applications, Places and Privacy

Facebook is filled with tools, resources, privacy settings and apps that few people take full advantage of.

In this session, you’ll learn how to master the art and science of everything Facebook has to offer.


Featured highlights include:

  • Discover what Places are and how to create a Places page that will boost your visibility, traffic and engagement
  • Learn what Applications are and why you can use them to drive your success on and off Facebook
  • Find out how simple it can be to install your very own app on your pages
  • Discover critical application settings you need to use on your pages vs. your profile
  • Learn what you need to do to enhance your Privacy Settings for maximum security and benefit


173x115x06.png.pagespeed.ic.wKn5k-keTsSession 6: Ads, Deals and Badges

When you know how to use Facebook the right way, it can be an incredible source of FREE targeted marketing.

In this lesson, you’ll learn how ads, deals and badges give you an unmatched ability to drive traffic to your website or your Facebook page.


Featured highlights include:

  • Learn what a Deal is and how you can use deals to skyrocket your traffic, leads and profits
  • Find out exactly how to create a winning deal that gets real results
  • Discover the best ways to maximize your ROI with Facebook ads done right
  • Learn how to interpret your ad reports so you gain the most insight into your marketing campaigns
  • Find out what advertiser settings are and how to optimize them for your specific promotions
  • Learn what Badges are and how they can a critical part of your overall Facebook strategy

As you can quickly see, each session of our all-inclusive Facebook Essentials course gives you everything you need to make Facebook work overtime for you starting today.

Enroll today for only $797, or take advantage of our Easy Two-Pay Plan with two payments of only $427 each.



John, I have my Social Media Certification from SMMU. I appreciate your courses and how you keep us updated on the latest social media trends. Thanks!
Christine McIsaac
Marketing Consultant / Smart Solutions Group
Thanks for the webinar on LinkedIn today - both very interesting and actionable. One of the better social media conversations I've been a part of. The Q&A was great too.
Nick Richman
Principal / Consequence [Strategy]
John, Great Webinar yesterday - great tips and ideas generated - so, signed up for the training.
Steve Gregg
Director / MacGregor Business

Streaming Video | On Demand Full-Length Audio Recordings | Unabridged Transcripts | Step-By-Step Cheat Sheets


To make your learning experience as convenient as possible, we’ve created a comprehensive multimedia package for you.

Each of your six sessions is delivered in three formats:

  • Full-length streaming video
  • Downloadable mp3 audio recording
  • Unabridged written transcripts of entire session

Now, with video, audio and transcripts, you have every session at your fingertips. Watch, listen or read whenever you want. Pause, rewind and review over and over again.

Just Added: Bonus “Cheat Sheets 

Plus, to help you achieve the best results, we’re also including a valuable “cheat sheet” with each session.

Each sheet outlines the key lessons and critical steps you need to take to succeed with your Facebook strategy.

And, if that weren’t enough, when you sign up today and complete the course, you’ll also be…


 One Step Closer to Your Social Media Strategist Certification


Upon the successful completion of your Facebook Essentials course and its corresponding exam, you will be awarded a Certificate of Completion from Social Media Marketing University.

Your certificate will demonstrate your expertise in using Facebook the right way:

  • Establish credibility with employers, clients and peers
  • Gain a competitive edge in the job market and the workplace
  • Demonstrate proficiency and competency in one of the world’s fastest growing career disciplines

When you complete six core courses and two electives in our social media and online marketing curriculum, you have the opportunity to receive our highest certification, Social Media Strategist. Completing this important course will put you on the path to final certification.

Plus, to make your decision even easier, we’re offering you a…



Enroll now!


Act Now. Enroll Today!


You’ve seen why learning how to use Facebook the right way is so important to your overall social media strategy.

You’ve learned that Social Media Marketing University offers you a quick, easy and affordable way to learn how to use Facebook to promote, advance and expand your business.

And, then you discover Social Media Marketing University has been recognized as the #1 most trusted social media firm” and was voted one of the best social media services on the web by Mashable.com, your decision to enroll should be obvious.

Led by a world-class faculty that has been featured by such leading publications as Forbes, Entrepreneur Magazine, Fast Company, and the Wall Street Journal, you’re guaranteed to receive the best step-by-step training possible.

Enroll now in the web’s leading Facebook Essentials course offered by the most trusted name in social media education and give yourself and your business the competitive advantage you deserve.

smlandingZZZZZ Facebook Certification