MOBILE MARKETING

Mobile Marketing

As the number of worldwide mobile device users continues to skyrocket, mobile marketing is quickly becoming a key marketing strategy among businesses of all sizes. Mobile marketing describes the process of marketing to mobile devices, such as cell phones. It is a quick and cost-effective way to promote brands, products and services.

Take advantage of this new trend in marketing. Right now, mobile marketing has one of the highest ROI for lead generation and engagement. Mobile marketing is an innovative new channel for customer acquisition, engagement and increasing customer loyalty. Learn all about mobile marketing and how to use the latest tools, techniques and strategies.

This Mobile Marketing course will give you an in-depth understanding of how mobile marketing works and will teach you about:

  • How mobile marketing can work for you. Gain an understanding of the market, learn the basics of mobile marketing and get an overview of how it can benefit your company.
  • Mobile websites, landing pages and content. Learn how to build a mobile website that is viewable on cell phones.
  • QR codes and how they are used in marketing. These scannable codes can help consumers find information about your products quickly and easily.
  • Using SMS to market your business. Learn how SMS, or texting, can be used for promotional messages when used correctly.
  • How social media, mobile and location-based services are linked to marketing. Learn about how the relationship between social media and mobile can help with your mobile marketing strategy.
  • How applications can increase your business. Learn how to create an application for your company so you can always be in touch with consumers.
  • The benefits of mobile advertising. Learn about this effective but inexpensive way to promote your product or service through cell phones.
  • Pulling it all together. Learn how to apply what you learned about mobile marketing to your business.

This course includes:

  • How to create mobile websites.
  • How to use social media as part of your mobile marketing campaign.
  • How to increase your brand’s presence through mobile advertising.
  • How to use apps.

Get the mobile marketing education that you need by taking this comprehensive online course at Social Media Marketing University, the most trusted social media firm. SMMU, named one of the top providers of social media services for business by Mashable, employs business and marketing experts as instructors for its online courses. At SMMU, you’ll learn from best in class experts that are currently using mobile marketing successfully in the business world.

You’ll earn a certificate of completion proving your expertise in mobile marketing for personal and business purposes once you finish all eight sessions of this course.

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SESSION 1 – Overview of Mobile Marketing
  • Understanding mobile marketing and options to use for your business
  • How market size can determine your mobile marketing needs
  • How brands are using mobile marketing to increase awareness
  • How this relates to your business
SESSION 2 – Mobile Websites, Landing Pages and Content
  • What type of content do you need for mobile websites
  • Mobile landing pages – what they are and what they should contain
  • How to write an attention-grabbing mobile page
  • Mobile lead magnets and how to use them
  • Mobile page builders, plugins and mobile website construction
  • Basic mobile SEO techniques to increase Google search rankings
SESSION 3 – Quick Response (QR) Codes
  • What are QR codes and how are they used
  • How to create QR codes for your website
  • Where to show QR codes for maximum exposure
  • QR analytics and how they are used in mobile marketing
SESSION 4 – Short Message Service (SMS, or Texting)
  • SMS best practices for effective mobile marketing
  • Short codes to use for best mobile marketing results
  • Keywords to use when using text messaging as a marketing tool
  • How to find the right SMS provider for your business
  • How to get someone to opt into your SMS campaign
SESSION 5 – Social Media, Mobile and Location-Based Services
  • How to use mobile content and social media in your campaign
  • Using social media to drive mobile traffic
  • How to use Foursquare to connect with your audience
  • How to use Gowalla for sharing information
  • How to use Facebook Places to tell people about where your company is going
  • How to use other location-based apps as mobile marketing tools
  • How to use apps to drive business into your brick and mortar location
SESSION 6 – Applications (Apps)
  • Using the right app strategy for your business
  • Should you use off-the-shelf or custom-built apps?
  • What types of apps can you build?
  • App makers and resources to build apps for your business
SESSION 7 – Mobile Advertising
  • Setting goals: Advertising purpose and strategy
  • How to write a mobile ad that will generate interest
  • Finding the right mobile ad networks for your business
  • Setting up a mobile campaign that will increase awareness
  • Targeting consumers based on specific demographics
  • Measuring ROI to see which types of advertising work
SESSION 8 – Pulling It All Together
  • Applying mobile marketing to your business
  • Idea creation and strategy to give your advertising a purpose
  • Monitoring sequence of actions that take place during the mobile marketing process
  • Testing different types of marketing to gauge effectiveness
  • Preparing for the future of mobile marketing to stay ahead of the game

 

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