Local Marketing Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from a respected authority in local internet marketing strategy. This online course includes…
|
| SESSION 1- Introduction to the Internet Marketing Process |
|
How can a local, bricks and mortar business leverage the power of the internet to create sales winning marketing solutions? This introduction will
give you the solid foundation you need to build upon by examining the overall process of how successful internet marketing campaigns work. You’ll also learn some
of the opportunities for local business to use the internet in different ways.
Learning points:
|
| SESSION 2 - The Website is the Hub |
|
In successful internet marketing, the website becomes the hub of the wheel. You will learn how to correctly position your website, and what
attributes about a business website will allow it to function successfully.
Learning points:
|
| SESSION 3 – Targeted Email Marketing for Business |
|
In this session, you will learn how building a marketing database is essential, and becomes one of the most important assets in your business. You
will discover how to craft compelling messages that will move your audience to take action.
Learning points:
|
| SESSION 4 – Search Engine Optimization for Local Business |
|
Showing up in a prominent position in a search engine search result is one of the most important internet marketing tactics that you can do.
Discover some of the top factors in how search engines rank your site, and how to push your position higher in the results.
Learning points:
|
| SESSION 5 – Google for Business |
|
Google isn’t just a search engine, it offers a variety of powerful tools to help small business owners promote and grow their online and offline
presence. This Session will take a deeper look at some of these tools, and delve into the strategy for a local business to leverage each one.
Learning points:
|
| SESSION 6 – Video Marketing for Business |
|
On the internet, content is king. And the king of all content is without question, video. This Session will uncover internet video as a strategy
for local business to use as a way to build your presence in your market.
Learning points:
|
| SESSION 7 – Hybrid Marketing for Business |
|
The existence of the internet hasn’t eliminated other forms of marketing. In fact, it has expanded the use and effectiveness of different
marketing tactics. In this Session, you will discover how to build a strategy that drives internet traffic from other, non-internet sources.
Learning points:
|
| SESSION 8 – Measuring the Outcome |
|
The best part about the internet is the ability to track all of the information about so many aspects of the medium. In this Session you will learn
how to track the behavior of your prospective customers, and how to build an effective continuous improvement strategy for your marketing based on hard numbers
and not guessing.
Learning points:
|
