Video Marketing

Learn how to build your brand and boost your business with video marketing. Many of us are visual, meaning we would rather see something than read or hear about it, so video marketing is a compelling medium that appeals to a wide range of audiences. However, it must be used effectively or it can turn away potential customers.

Learn about the technical aspects of video production, including tips and techniques to make professional quality videos. You’ll also learn strategies, such as distribution and streaming, for using online video to market and promote your business.

This Video Marketing course will give you an in-depth understanding of how to create and leverage video, including how to:

• Get started with video creation and YouTube. Learn the basics of creating videos and uploading them to YouTube.
• Find the best and most beneficial business uses for video. Learn when you should and should not use video.
• Learn video production tips, tricks and techniques. Special effects and fancy editing can make your video more entertaining.
• Select the best camera and equipment. The right camera and equipment can make your video look like it was produced by a professional.
• Maximize your video distribution and social sharing. Learn the best ways to share and distribute your videos.
• Produce “off camera” videos using online resources. Find tools online to help create videos without using a camera.
• Webcast and stream live video. People want video while on the go, increasing the demand for webcasts and streaming video.
• Video conference effectively. Learn how to collaborate effectively with others in remote locations.

This course includes…

• How to leverage basic video marketing techniques and tools
• How to create professional-looking videos.
• How to increase your brand’s presence through video.
• How to use video conferencing tools and options.

Get the video marketing education that you need by taking this comprehensive online course at Social Media Marketing University, the most trusted social media firm. SMMU, named one of the top providers of social media services for business by Mashable, employs business and marketing experts as instructors for its online courses. At SMMU, you’ll learn from best in class experts that are currently using video marketing successfully in the business world.

Plus, you’ll earn a certificate of completion proving your expertise in video marketing for personal and business purposes once you finish all five sessions of this course.