Linkedin Essentials

LinkedIn is changing the way people find and do business on and off the web.

Did you know LinkedIn can help you drive traffic, generate leads, build credibility, expand your reach, increase revenue, and so much more?

If you’re still using it as a place to just dump your old resume, it’s time for a BIG change.

With over 150 million professionals and growing fast (over a million new users every 12 days), now is the time to learn the right way to get the word out about your business and leverage everything LinkedIn has to offer.

LinkedIn gives you a fantastic opportunity to set yourself apart from your competition, but only if you know how to take advantage of its powerful networking tools and resources.

When you make the smart choice to let our award-winning LinkedIn Essentials course give you the support you need, you’ll be able to quickly and easily combine the most effective social media techniques with time-tested and proven professional networking strategies to make the most of this incredible platform.

What It Is

LinkedIn (www.linkedin.com) is home to the web’s largest audience of professionals. It is an interactive, online network that “connects the world’s professionals to make them more productive and successful.”

What It Does

LinkedIn offers you an unmatched and FREE way to promote, connect and powerfully brand yourself and your company.

When you know how to use LinkedIn the right way, you can:

Dramatically expand your reach as you grow your network with quality and quantity contacts.
Quickly establish and boost your credibility so you can easily attract new leads, referrals and business.
Significantly improve the impact of your PR for your company, products, and/or services.
Build mutually beneficial relationships with your peers and leaders in your industry as you share key insights, knowledge and experience.
Conduct in-depth research on rival companies, competition or new opportunities.
Garner priceless professional recommendations and key alliances that can help you now and long into the future.
And, so much more…

With results like these, it’s no wonder that 32% of B2B companies report that LinkedIn is the most effective platform they use for engaging new prospects and gaining leads.

Will you be next?

Click the button below to begin implementing an all-in-one LinkedIn strategy with our award-winning step-by-step course for success.

Why You Need It

The benefits of LinkedIn will speak for themselves.

However, if you’re not taking advantage of everything LinkedIn offers, you can be sure your competition is.

LinkedIn members are decision makers and key influencers. Are you getting their attention? Of LinkedIn’s 150 million users, 80% report they make or influence the key decisions in their companies.

But, if you haven’t optimized your profile, established your expertise, or grown your network correctly, can you really expect them to find or listen to you?

They’re looking for you, but they found your competition. LinkedIn members conducted nearly 4.2 billion professionally-oriented searches on the site in 2011.

But, if your profile wasn’t search engine optimized, or if you weren’t participating in groups, or responding to questions in the Answers Tool, you can be sure they passed right by you … and your competition isn’t complaining one bit.

Users trust LinkedIn more than any other social networking site. Can they trust you? LinkedIn users report having 82% confidence in the information they find on LinkedIn. Compare that to Twitter (28%) or Facebook (23%) and it’s obvious that LinkedIn carries real credibility among the people who matter.

But, if users can’t find you or if you have an incomplete or inactive profile, are they really going to trust you? Of course not.

They’ll give your competition the leads, referrals, and exposure that could’ve easily been yours … if you knew how to use LinkedIn the right way.

You Need to Change the Way You Use LinkedIn ASAP

To stay one step ahead of your competition, you need to learn the right way to make LinkedIn work for you.

At SMMU, our cutting-edge LinkedIn training will help you successfully tap in this important professional platform in the fastest, most effective way possible.

Click the button below to start taking advantage of everything a strategic LinkedIn plan can offer you.

How You Will Benefit

Our industry-leading LinkedIn Essentials course offers you all the important information you need to leverage the real power of LinkedIn in one convenient place.

Learn how to optimize your entire LinkedIn profile for success. There’s an art and science to creating a LinkedIn profile the right way. We’ll show you how to avoid the mistakes that so millions of others already are.
Discover how to make LinkedIn work magic for you. Contrary to popular belief, LinkedIn is way more than just a “calling card.” When you learn how to take advantage of social media integration on LinkedIn, you can leverage LinkedIn’s own traffic, user demographic, and overall status to your benefit.
Find out how to boost your credibility, reach, leads, traffic, sales and more. By learning what a LinkedIn thought leader is and – more importantly – finding out how to become one, you can take yourself and your business to the next level quicker than you ever thought possible. The course shows you exactly what to do to get started on the fast track to success.
Learn how to dramatically improve your ranking. Using little-known, but massively effective techniques you can give your rank the boost it needs to get you recognized. These small, but mighty tactics can skyrocket your ranking and presence on the site and far beyond.
Discover how to radically increase your connections, build your email list, and grow your network. You deserve to get maximum benefit from everything LinkedIn offers you. When you know how to do it the right way, the results come almost too easily.
And, much more…

Take a Look at What’s Included:

Our LinkedIn Essentials course is offered in five, convenient sessions. Each session comes in video, audio, and word-for-word transcripts and contains specials extras to help you make the most of your learning experience.

Take a moment to review what’s included in each session:

SESSION 1 – Creating A Profile
Creating a profile is your first step toward LinkedIn success. When you do it the right way, you will ensure you are found by others and they’ll instantly know you are the person they’ve been looking for. Building a successful profile will increase your search engine optimization and therefore your opportunity for engagement with potential clients.In this lesson, you’ll learn the fundamentals of best-in-class profile creation. Learn how to create an eye-catching, attention-grabbing professional headline Discover the art of establishing your “value proposition” by focusing on your core genius Find out how to get the most from the website section Learn the keys to successful Search Engine Optimization (SEO), so you will be found when anybody is searching on your area of expertise Find out the optimal ways to create consistent and meaningful engagement Learn how to use applications to increase the usability and dynamic nature of your profile
SESSION 2 – Finding Contacts
One of the first and most important steps to ensuring that you are utilizing all of LinkedIn’s potential for growing your business is finding superior contacts. The value of your network is almost entirely dependent upon the quality of your contacts.In this session, you’ll learn exactly how to find and secure the best contacts possible to create an unstoppable network to propel you and your business to the next level. Find out how to conduct an Advanced People Search Learn how to use LinkedIn Groups to find top prospects Discover how to locate strong candidates using LinkedIn Answers Uncover the secrets to using the Homepage as a tool for locating contacts Learn the best ways to engage potential contacts and make it irresistible for them to turn away
SESSION 3 – Branding
LinkedIn offers you an exceptional opportunity to promote your brand in strong and impactful ways. When done correctly, you can use LinkedIn to get yourself noticed, expand your brand’s exposure, and make your professional identity and image work for you.In this lesson, you’ll learn the critical steps you need to take to best brand yourself and your business. Learn how to perfectly define your brand, so it works magic for you Find out how to establish brand boundaries so you are focused and intentional in your image Discover how to effectively put your branding in front of prospects for the biggest success Learn how to use LinkedIn Answers to help establish your brand Find out how to use LinkedIn Discussions to generate positive brand valuation Discover how to use LinkedIn Questions to create brand awareness and reception
SESSION 4 – Growing Your Network
On LinkedIn, your network is your net worth. Building a world-class network that supports your goals and big-picture strategy is a critical, ongoing task.In this lesson, you’ll learn best practices for determining what you offer, what you want your network to look like, and who and how to connect with the key people you need to grow your network the right way. Learn why the value proposition you offer to others and vice versa is so important Find out who to connect with – this is NOT a game of quantity over quality Discover how to approach a prospective connection for the best chance of success Uncover the secrets to inviting prospects so they can’t resist your offer Learn how to recommend and get recommended with glowing praise for your work Find out how to access a prospect’s recommendations
SESSION 5 – Becoming a Linkedin Thought Expert
In this lesson, you’re going to discover one of LinkedIn’s most powerful, yet most underutilized benefits. When you learn how to become a “thought leader” on the site – which is as simple as answering questions from your peers and colleagues – you can exponentially increase your credibility, reputation, exposure and reach … all in as little as 15 minutes a week.In this breakthrough lesson, you’ll learn the little-known keys to success you need to tap into the hidden gems of LinkedIn. What LinkedIn really is. When you understand its real value, you can unlock LinkedIn’s true potential How to successfully share your brand for the biggest impact How to find evangelists who will spread the word about you far and wide How to stay connected with previous contacts, so your network is dynamic, deep and always has you at the center of their attention How to tap other people’s networks so you can double, triple and quadruple the strength of your own

As you can clearly see, each session of our comprehensive LinkedIn Essentials course gives you everything you need to transform LinkedIn into your own personal marketing, branding, and networking platform.

Streaming Video | On Demand Full-Length Audio Recordings | Unabridged Transcripts | Step-By-Step Cheat Sheets

To make your learning experience as convenient as possible, we’ve created a comprehensive multimedia package for you.

Each of your five sessions is delivered in three formats:

Full-length streaming video
Downloadable mp3 audio recording
Unabridged written transcripts of entire session

Now, with video, audio and transcripts, you have every session at your fingertips. Watch, listen or read whenever you want. If you’re on-the-go, listen to the mp3s in your car or while you’re doing other activities. Pause, rewind and review over and over again.

Just Added: Bonus “Cheat Sheets”

Plus, to help you achieve the best results, we’re also including a valuable “cheat sheet” with each session.

Each sheet outlines the key lessons and critical steps you need to take to succeed with your customized LinkedIn strategy.

And, if that weren’t enough, when you sign up today and complete the course, you’ll also be…

One Step Closer to Your Social Media Strategist Certification

Upon the successful completion of your LinkedIn Essentials course and its corresponding exam, you will be awarded a Certificate of Completion from Social Media Marketing University.

Your certificate will demonstrate your expertise in social media and on LinkedIn:

Establish credibility with employers, clients and peers
Gain a competitive edge in the job market and the workplace
Demonstrate proficiency and competency in one of the world’s fastest growing career disciplines

When you complete six core courses and two electives in our social media and online marketing curriculum, you have the opportunity to receive our highest certification, Social Media Strategist. Completing this important course will put you on the path to final certification.

Plus, to make your decision even easier, when you act now, there is no risk to you…

Act Now. Enroll Today!

You’ve seen why learning how to use LinkedIn the right way so critical to your personal and professional success.

You’ve learned that Social Media Marketing University offers you a quick, easy and affordable way to learn how to use LinkedIn to promote, advance and expand your business.

And, when you discover Social Media Marketing University has been recognized as the “#1 most trusted social media firm” and was voted one of the best social media services on the web by Mashable.com, your decision to enroll should be obvious.

Led by a world-class faculty that has been featured by such leading publications as Forbes, Entrepreneur Magazine, Fast Company, and the Wall Street Journal, you’re guaranteed to receive the best step-by-step training possible.

Enroll now in the web’s leading LinkedIn Essentials course offered by the most trusted name in social media education and give yourself and your business the competitive advantage you deserve.

We look forward to seeing you on the inside and helping you get one step closer to social media mastery.

John Paul Souza
Founder, Social Media Marketing University
Social Media Marketer of the Year

LINKEDIN ESSENTIALS