Social Media Essentials

Discover How To Get a Flood of New Prospects and Clients, Establish You and Your Company as a Market Leader and Subject Matter Expert... Learn How To Strategically Grow Your Business with Social Media Marketing

This course includes…

How Social Media Marketing is used by entrepreneurs, executives and career professionals
Choosing the right social media sites and tools for your needs and the best tactics to use
How to get started and how to maintain your social media campaign
Top 10 Keys to Social Media Marketing Success
How to create and setup a highly effective and optimized profile
How to find business partners, affiliates, and investors for your company
How to measure the effectiveness and increase the ROI of your social media marketing
How to use Social Media to attract top paying, high-end clients
How much revenue is actually being generated for those successfully using Social Media

SESSION 1: Social Media for Business 101

Learning points:

How Social Media Marketing is used by entrepreneurs, executives and career professionals
How Social Media Marketing benefits your business
How to Get Started and overview of the common social media sites and how to use them effectively
Top 10 Keys to Social Media Marketing Success

SESSION 2: Micro-blogging and Twitter 101

Learning points:

What is Twitter and what make it so powerful for your business
How to create and setup an effective Twitter profile
Tips on how to build a following on Twitter
The art of tweeting and starting a real conversation

SESSION 3: Facebook for Business 101

Learning points:

What is Facebook & why would you use it for business
How to create and setup a highly effective and optimized profile
How to find friends and colleagues on Facebook
Joining and creating groups, fan and cause pages
How to distribute relevant and educational content to help build your reputation and website traffic

SESSION 4: LinkedIn 101

Learning points:

How to create an optimized business-oriented profile
Showcase your experience and expertise in a compelling, professional manner
Establish leadership in your field with a strategically organized Business Group
How to search for potential Strategic Partners or Clients, investors, business opportunities, jobs, employees and freelancers
How to to expand your business network
How to use your public Linkedin profile as a virtual business card

SESSION 5: Advanced Techniques for Twitter

Learning points:

Developing and implementing your Twitter business strategy
How to incorporate Twitter into your other Social Media profiles for massive visibility
Twitter tools and apps

SESSION 6: The Power of Video and YouTube

Learning points:

How to create videos that people want to watch and share with others
Tips on making your videos look professional
What is video blogging and how to get started
The Do's and Dont's of video marketing and how to avoid the common mistakes
Other video sharing sites to consider and tools to use

SESSION 7: Advanced Techniques with Facebook

Learning points:

The most effective ways to establish yourself as a subject matter expert in your industry using Facebook
Strategic Group naming to help target your ideal customers
Simple strategies to powerfully leverage your visibility and brand
How to build a team of Joint Venture partnerships
How to take advantage of all the features Facebook has to offer that are underused by your competition

SESSION 8: Social Media Strategy for Business

Learning points:

Why you need to develop your online presence to attract a highly qualified niche market
How to monitor your online presence and reputation and why it’s so important
The #1 marketing tool you need to build the foundation for your online visibility
How to monitor the wants and needs of your ideal clients so you can develop products and services that are in alignment with your brand
5 tactics that will create massive online visibility and attract more business

SESSION 9: Blogging 101

Learning points:

Why you need a blog to create a powerful presence on the Web
4 keys to creating great content
How to engage with the right audience for your business
How to ensure your blog passes the “blink” test
How to drive your readers to action

SESSION 10: Advanced LinkedIn Strategies

Learning points:

How to deliver relevant, engaging content to your network
Using Linkedin to become recognized as market leader and subject matter expert in your field
Effectively using groups to build a growing database of thousands of professionals in your industry
Utilizing Linkedin to generate thousands of quality leads for your product or service
How to create and promote live events from Linkedin
How to effectively use the "Ask A Question" section to your network and the Linked-In community of over 39 million members

SESSION 11: Social Media Niche Sites & Social Media Time Management

Learning points:

4 'little talked about' but highly effective Social Media sites for businesses that you don't want to miss out on
How to get a page 1 Google ranking for your business fast
Putting it all together and implementation
How to measure the effectiveness and ROI of your social media
How to delegate and outsource to minimize your time investment
How to ramp up more quickly for more aggressive returns

Testimonials

SOCIAL MEDIA ESSENTIALS

Social Media Essentials