Email Marketing
This online course includes…
|
Email marketing continues to deliver the highest ROI of any online marketing medium…but only if done properly. By not following email marketing best practices and proven methods, you run the risk of doing actual damage to your reputation and brand.| SESSION 1: 12 Ways To Systematically Build a Powerful Email List |
| The heart of every successful email marketing campaign is a large and responsive list. How you collect email addresses is one of the biggest factors as to how effective your campaigns can be. Acquiring an email address is actually the beginning of the relationship between you and your reader. It pays to do it properly because your next biggest customer could be on your list.
Learning points:
|
| SESSION 2: Effective Methods to Collect Email Addresses |
| If you’ve ever signed up for a free report, a newsletter, or a request for information you’ve experienced how to collect email addresses. Again, there are effective methods to collect email addresses that start the relationship off on a good note and there are ways to collect email addresses that can harm your reputation. Beware of watching how big companies do this. Being big doesn’t ensure email collection is being done professionally.
Learning points:
|
| SESSION 3: 10 Killer Marketing Campaigns to Run Against Your List |
| Now that you know where to collect email addresses and how to collect email addresses you’re ready to start marketing to these groups of people. I’ve seen email campaigns done properly sell up to 12 times more in a head to head split test. Selecting and running a proper campaign can have a huge impact on how to win using this medium .
In this one hour session you’ll learn.
|
| SESSION 4: Delivering Relevant Email Content |
| People actually read your emails…so it really matters what you say in your content. You have to say things that make sense, are compelling, and create a reason for your reader to leave the email to perform some action, like visit your website, signup for something, or make a purchase.
Learning points:
|
| SESSION 5: Relevant Terminology and Statistics |
| There’s lots of moving parts in email marketing and it’s important to keep your eye on the ball. You need to know what to track and what it means to your success. Some statistics don’t help you but others are critical to keep an eye on. Only by watching your results and making changes accordingly will you be able to maximize your results from email.
Learning points:
|
| SESSION 6: Secrets of Autoresponder Messages |
| One of the most underutilized features of email marketing and one of the most powerful is the use of autoresponder messages. An autoresponder is a series of automatic messages sent out to a predetermined timeline in response to a specific event. These messages can pave the way to a strong trusting relationship which in turn makes your company easier to buy from.
Learning points:
|
