STRATEGIC PR

Strategic PR - Building Business with a Buzz

Strategic public relations is an essential pillar in any successful company’s overall marketing mix. When leveraged appropriately, a sound public relations plan can help you boost your image and visibility, increase credibility and company loyalty and deflect “bad publicity,” such as negative reviews of products or services.

Additionally, with the advent of Web 2.0, entrepreneurs and business professionals can now integrate social media with their public relations strategy to generate more buzz and better control customer perception. By mastering traditional public relations best practices and cutting edge social media strategies, you can now “Build Your Business with Buzz” like never before.

This online course includes:

  • How to identify and leverage newsworthy topics
  • Best practices for accomplishing your PR goals
  • Monitoring, measuring and leveraging PR successes and failures
  • Anatomy of an effective press release
  • What is a press kit and does your company need one
  • How to build a results-driven media list
  • How to write and distribute SEO press releases
  • How to build relationships with journalists in social media
SESSION 1: Leveraging Basic Public Relations Principles for Business Success
Learning points:
  • PR 101: How Market Leaders Define Public Relations
  • How to Identify and Leverage Newsworthy Topics
  • How to Put the “Public” Back in Public Relations
  • Crisis Communications Best Practices
SESSION 2: Public Relations Best Practices for Small Businesses

A successful public relations strategy starts with defining and setting measurable objectives and goals. Learn key strategies for launching a results-driven PR campaign.

Learning points:
  • How to Define Your Public Relations Objectives & Goals
  • Strategy 101: Best Practices for Accomplishing Your PR Goals
  • PR by the Calendar: How to Capitalize on Awareness Days/Months and Editorial Calendars for Big Wins
  • Monitoring, Measuring and Leveraging PR Successes and Failures
SESSION 3: Grabbing Attention by Keeping the Media & Stakeholders Informed

The media receives thousands of press releases everyday. Learn strategies for grabbing their attention with professional, news-driven pitches.

Learning points:
  • Anatomy of an Effective Press Release
  • What is a Press Kit and Does Your Company Need One?
  • How to Generate Media Interest with Whitepapers, Case Studies and Industry Surveys
  • How to Communicate Effectively with Employees, Stakeholders and Inner Circles
SESSION 4: How to Win Friends and Influence Journalists

Want to get your company in front of thousands of readers, listeners or viewers? Learn how to make friends with the journalists that can help you broadcast your message.

Learning points:
  • Media Relations 101: How to Strategically Build Relationships with Journalists
  • How to Build a Results-Driven Media List
  • Do’s and Don’ts When Pitching the Media
  • How to Ace Your First Interview
SESSION 5: How to Integrate Social Media Into Your Public Relations Plan

In today’s communication era, integrating social media with traditional media and PR means generating more buzz than ever before.

Learning points:
  • How to Write and Distribute SEO Press Releases
  • How to Create Social Media-Friendly Newsrooms
  • How to Marry Your PR and Social Media Strategy
  • How to Build Relationships with Journalists in Social Media

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