There’s no denying it anymore – the internet is a powerful tool for fame creation. Experts are predicting that every niche will have a core group of celebrity faces soon, and these lucky individuals will be able to cash in on their widespread appeal. Today, I’m talking about niche fame and how you can focus on developing some of your … Read More
Curation is a key element of social media and content marketing. As a small business you need to stay ahead of the curve when it comes to sourcing useful apps that can be used as efficient tools for self-promotion online. Today, I’m walking you through Flipboard, and how it can be used as a tool for gaining visibility, new community … Read More
Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media. Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve your social campaigns! #1: Creating … Read More
This week we’re talking about social media managers and the tools they use to help them do their job more effectively. I decided to post this indispensable list of tools that I’ve used in the past, to conduct a measurable and consistent social media strategy. If you’ve been looking for help, then you won’t have to look any further than … Read More
Modern social media managers these days are often not who you think they are. Sometimes they are PA’s that are told to handle a company’s social media, other times they’re a graduate fresh out of university. But how do these inexperienced social managers navigate the epic world of social media? Today, we look at another 2 challenges. It’s Not Uncommon … Read More
The business world is changing – man and machine are working together to render better results for brand customers, as the motivation for business transforms from ‘profit’ to ‘customer experience.’ Your content needs to be aligned with these transformational goals, so that you can take advantage of repeat business more often. Today, I’m going to talk about creating the customer-centric … Read More
Have you ever wondered if there are any quick and easy social-hacks that can rapidly improve your conversion ratios? Good news! It’s called the follow up, and it’s being used with massive success by social media managers all over the world. Today, I’m going to teach you this essential trick to improve conversions! What is a Follow Up? In old … Read More
Social media experts, managers and community leaders are popping up all over the place. The question is – how do you tell the authentic experts from the people that are just pretending to know all about social media? Today, I’m going to let you in on 8 tell-tale signs that your new manager is actually a poser in disguise! #1: … Read More
Social media has always been a two-way street, but brands and small business owners sometimes forget this basic rule. If you want an above-average fan base, then you need to focus on giving back to your customers on a weekly basis. Today, I’m going to outline how you can do this without incurring serious costs. The Incentive Based Social Media … Read More
In a world where social media management has no set processes, what should you expect from your social media manager, on a weekly, monthly and bi-annual basis? Today I’m going to outline exactly what a manager should be taking care of, so that brand expectations are met! Let’s take a look at what the job entails. The Social Media Manager’s … Read More
