There’s no denying it anymore – the internet is a powerful tool for fame creation. Experts are predicting that every niche will have a core group of celebrity faces soon, and these lucky individuals will be able to cash in on their widespread appeal. Today, I’m talking about niche fame and how you can focus on developing some of your own.
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Fame and The Online Business Cycle
The world loves celebrities, we can’t get enough of them. In fact, as the internet is growing – so is the number of well-known or ‘famous’ individuals. This is because when you expose the masses to a particular niche, they naturally look for leaders that will help them navigate the new information.
I call it the celebrity niche epidemic, and the numbers are rising, drastically! Search ‘social media’ and celebrities like Jason Falls, Michael Stelzner and Chris Brogan come up. Search nearly any other niche and soon you will discover that there are about 10 or 20 people that have rocketed to super-stardom in that area.
These niche stars are capitalizing on their fame by selling more products and services than ever before, almost like they have the selling power of a Hollywood celebrity! This is actually great news for business owners today. While these celebs are rising, they are not all established just yet. YOU still have time to become a rock star in your niche.
Niche Celebrities and Their Behavior Online
Now, you may think that these niche celebs are no more talented in their niche than you are. But they have taken the time to understand the INTERNET, which is why they have shot ahead of other niche specialists that perhaps don’t know as much about online etiquette. Here is what ALL niche celebs have in common.
• They are experts in their field
• They are experts in social strategy and content marketing
• They know and often affiliate with other niche celebrities
• They have built a large, impressive and responsive social following
• They are not afraid to share their lives with their fans
As you can see from this short list, it wouldn’t actually be that difficult to become a niche celebrity yourself, if that is what you wanted. A small business owner that sells hair extensions could become the face for hair extensions all over the world. They won’t be a small biz owner for long if they focus on fame!
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How Do I Become a Niche Celebrity?
To become a niche celebrity yourself requires a few steps, and a lot of work. Here’s how:
Step 1: Make sure that you ARE an expert in your field.
Step 2: Become an expert at social media strategy, by subscribing to our blog – or registering for some of our awesome courses (you won’t regret it, they’re great!)
Step 3: Introduce yourself to other niche celebrities and create guest content for them. Publish their content on your sites. Make friends. Attend conferences, get photos!
Step 4: Focus on building a massive and highly responsive social media following online.
Step 5: Don’t exclude certain excellent marketing methods, because YOU don’t like them. You can’t be a celebrity if you are afraid to be on camera, in video, have opinions, pose for photos or get your face and voice out there!
Step 6: Share your life. All niche celebrities are more than experts, they are personalities as well. They talk about their lives, their challenges – they throw themselves into their niches to get the best info and advice for their fans.
You can significantly increase your online sales if you pursue the life of a niche celebrity. Be bold, be professional and make your face the one everyone sees when they search for the products or services that you sell. This will put you in an elite and powerful group of emerging online superstars.
Are you more likely to buy products and services from niche celebrities?
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