Case Studies
Kelly Nygard – Hanover, Minnesota
Kelly Nygard was struggling to learn social media on her own. After enrolling in the Social Media Marketing University program, a major retailer offers her a consulting assignment and a full-time position within 3 weeks of completing SMMU.
John Stulak – Greater Atlanta, GA
John is the co-founder of Etho Tech, a Microsoft partner software firm that provides a suite of tools for firms that want to accurately track commissions. His firm also hosts The Spot, an annual industry gathering that attracts over 10,000 attendees. In this case study, John shares how social media creates more visibility for his firm and how social media has accelerated trust building with key partners and customers. He also boils down the biggest benefit that social media has delivered to his firm.
Our clients and students say the nicest things:
The practical aspects of the program – all the ‘how-tos’ were extremely helpful. The program offered a good balance of strategy and practical implementation. Many programs have too much focus on the strategy or theory – and not enough on how to bring theory to reality.
- Sylvia Kwann
This program really hit the key elements of Social Media as it stands in the marketplace right now. It is an exciting field that is constantly changing but this program really hit the core. I like the flexibility as we are all very busy.
- Lynn Davis
The entire program opened a whole new world for me.
- Peggy Delany
The expertise of each instructor was phenomenal and their teaching skills were perfect. Overall, I loved the course and highly recommend it for any business person.
- Gabrielle Santulli
I was amazed at what I didn’t know before I entered the program! SMMU provided an incredible overview as well as specific tips and tricks of all the social media sites. I feel like I have a very good understanding of how it all works now and have seen my business begin to track upward since beginning the course.
- Kelly Nygard
Social Media Magic gave me a huge foothold on marketing using social media. Prior to SMMU I was only familiar with Facebook, but did not use it effectively to market my business. Now I fell that I have good basic tools to grow my business using social media on the internet.
- Lori Abner
The course helped me understand the vast array of tools and channels to identify prospects, engage in conversations, manage my time, and measure my progress with social media marketing campaigns.
- Stephen Beech
The program helped me by providing a road map and a guide to the various elements of social media and how to use each.
- Larisa Gurnick
The fact that SMMU was a one stop shop to bring business professionals up to speed on the emerging world of social media was extremely beneficial.
- Kimberly Pinnix
Of all the webinars I’ve sat in on to-date, the one on blogging was the most helpful for us at Great Clips. CODA is a great way for us to look at developing and managing sustainable, targeted blogs to support our overall interactive technology strategy. The presenter did a great job of helping us understand the solid foundation blogs can provide as well as how to actually create and manage them.
- Tammy Nienaber, Communications Director l Great Clips, Inc.
