Local Marketing Course

How can your local business leverage the power of the Internet to create winning sales and marketing solutions?

In this introductory session, you’ll examine the overall foundation upon which any successful internet marketing campaign is built. Then, you’ll begin to learn how to apply these essential building blocks to every aspect of your local marketing strategy.

Featured highlights include:

• Learn about the most common Internet marketing challenges that local businesses like yours face today … and then how to overcome them!
• Discover how the evolution of local Internet marketing has impacted local business and how you can take advantage of the lessons to be learned
• Get equipped with the information you need to start mapping an Internet marketing strategy for your own business
• Understand the critical elements needed in your successful marketing strategy, including – most importantly – how to create engagement with your prospects and customers
• Find out the best ways to leverage the power of a call to action across all of your local marketing efforts

In successful Internet marketing, your website becomes the hub of your success wheel. The choices you make on your site will affect every part of the way your business is perceived and engaged.

In this must-have session, you will learn how to correctly create, maintain and optimize your website for optimal success.

Featured highlights include:

• Discover the main mistakes that most small businesses make with their websites and how to avoid them
• Learn how to develop a strong and consistent site message to match communicate most effectively with your audience
• Find out the best ways to create a strong level of engagement between your prospects and your existing customers and your business
• Learn the proven techniques for creating a site that motivate your prospects to take action
• Get the information you need to be able to decide whether to build and maintain your website yourself or hire an outside provider

Building a marketing database is essential to your success in the 21^st century. In fact, it is one of the most important assets in your business.

In this session, you will learn how to take advantage of everything email marketing has to offer you – from building a high-quality list to creating compelling email messages that get your audience to take action.

Featured highlights include:

• Learn why building a list is so important to your business
• Find out how to create a winning method to capture your prospect’s information
• Learn how to match the right message to the right audience for maximum effect
• Get the inside scoop on how to choose the perfect email marketing service for your needs
• Learn how to measure the effectiveness of your email campaigns and how to optimize accordingly

Showing up in a prominent position in a search engine search result is one of the most important Internet marketing tactics that any local business can do.

In this important session, first you’ll learn how search engines rank your site. Then, you’ll be equipped with the right tools, lessons, and resources to dramatically boost your position in the search results.

Featured highlights include:

• Learn how to uncover the top search terms your market is already using every day
• Find out how boost your site ranking for each of the search terms you target
• Discover what simple things on your website you might be inadvertently doing that is causing you to drop in the rankings
• Find out how to build credibility and authority for your site from the search engine’s point of view
• Learn who you need to develop relationships with in order to help build search ranking

As you know, Google isn’t just a search engine. It also offers a variety of powerful tools to help small business owners promote and grow their online and offline presence.

In this critical session, you will learn which Google tools to use and how to use them for the biggest gains and best results.

Featured highlights include:

• Learn how to effectively place ads on Google that you only pay for on a performance basis
• Find out how to integrate your business marketing information with Google Maps to build a comprehensive presence for people searching for businesses in your area
• Discover the best ways to edge out your competition using Google Maps
• Learn how to build massive trust in your business with your present customers and new prospects
• Uncover exactly how you as a small, medium, or large business can successfully leverage all of the tools Google offers for your ultimate benefit

On the web, content is king. Video is the king of all content. It grabs attentions, ranks higher, drives action and pretty much outperforms all other media types. In other words, you need video to fuel your local marketing plan.

In this all-important session, you will learn how simple (and inexpensive) it can be to use video as a strategy for promoting your local business and increasing your presence in your market.

Featured highlights include:

• Learn how to use video to build a base of loyal fans
• Discover how easy it can be to produce video with inexpensive tools and without a lot of effort
• Find out how to use the same project management process that Hollywood producers use to create blockbuster films for your own video marketing
• Get equipped with the techniques you need to hold your viewer’s attention and get them to act
• Learn the best places to promote your videos and how to make videos that drive traffic to your site

The Internet hasn’t killed all other forms of marketing. In fact, the web has expanded the use and effectiveness of a wide variety of traditional marketing tactics.

In this information-packed session, you will discover how to build a strategy that drives Internet traffic from other, non-internet sources.

Featured highlights include:

• Learn powerful ways to drive traffic to your website from offline channels
• Find out how best to leverage your existing marketing efforts in the most effective fashion
• Discover exactly how to tap into mobile marketing for huge results
• Learn how to get your message in front of a prospective customer without competing with other offers in the marketplace
• Find out the most efficient and streamlined ways to measure the ROI of your offline spending by integrating with online tools

The best part about the internet is the ability to track all of the information about so many aspects of the medium.

In this key session, you will learn how to track and analyze the behavior of your customers. Then, you’ll learn how to build a highly-effective continuous improvement strategy based on data rather than assumptions.

Featured highlights include:

• Learn how to design a marketing game plan with performance measurement built in from the beginning
• Find out how to standardize the work flow within your business to achieve consistent results
• Discover the best way to predict future prospective customer behavior by measuring their actions
• Find out how to build a powerful financial model that will help you make better marketing investment decisions
• Learn how to adapt your business based on the information you learn on an ongoing basis