Module 1:  Setting the Foundation

Creating a profile is your first step toward LinkedIn success. When you do it the right way, you will ensure you are found by others and they’ll instantly know you are the person they’ve been looking for. Building a successful profile will increase your search engine optimization and therefore your opportunity for engagement with potential clients. In this module, you’ll learn the fundamentals of best-in-class profile creation.

Featured highlights include:

• Understanding the Statistics and Settings
• Using keywords in your business profile
• How to customize links
• Utilizing media on Linkedin
• Learning the importance of recommendations and endorsements

Module 2:  Growing Your Network

One of the first and most important steps to ensuring that you are utilizing all of LinkedIn’s potential for growing your business is finding superior contacts. The value of your network is almost entirely dependent upon the quality of your contacts. In this module, you’ll learn exactly how to find and secure the best contacts possible to create an unstoppable network to propel you and your business to the next level.
Featured highlights include :

• Growing your contacts
• Find out how to conduct an advanced people search
• Utilizing LinkedIn’s messaging, invitations, introductions, and inmail

Module 3:  Establishing and Sharing Your Brand

LinkedIn offers you an exceptional opportunity to promote your brand in strong and impactful ways. When done correctly, you can use LinkedIn to get yourself noticed, expand your brand’s exposure, and make your professional identity and image work for you. In this module, you’ll learn the critical steps you need to take to best brand yourself and your business.
Featured highlights include:

• Learn how to use tagging and group messaging
• Find out how to create, find, and manage Linkedin Groups
• Discover how to find out who has viewed your profile

Module 4:  Foundations for Success

Dramatically decrease your maintenance time and get better results on LinkedIn, your network is your net worth. Building a world-class network that supports your goals and big-picture strategy is a critical, ongoing task. In this module, you’ll learn best practices for determining what you offer, what you want your network to look like, and who and how to connect with the key people you need to grow your network the right way.

Featured highlights include:

• Learning about updates, notification, and sharing
• Understanding company pages