Facebook sits at the core of any good social media marketer’s online strategy. It’s important that you review your current strategies every 3 months to ensure the relevancy and efficiency of your content strategies there. If you haven’t refreshed your strategy in a while, here are some nice fresh tips to include this month! The […]

If your blog is the voice of your brand, then your ‘about us’ page is the friendly handshake that introduces new fans to your culture, tone and content. It’s shocking how many small business owners will put up any old content there! Today I’m going to outline what makes a great blog about us page, […]

The business world is changing – man and machine are working together to render better results for brand customers, as the motivation for business transforms from ‘profit’ to ‘customer experience.’ Your content needs to be aligned with these transformational goals, so that you can take advantage of repeat business more often. Today, I’m going to […]

What are the main challenges that a social media manager has to face, when they begin working for a new brand, or for their own business? This is question that is coming up more and more , as social media marketing continues to penetrate new niche markets. Today I’m going to list the challenges you […]

Have you ever wondered if there are any quick and easy social-hacks that can rapidly improve your conversion ratios? Good news! It’s called the follow up, and it’s being used with massive success by social media managers all over the world. Today, I’m going to teach you this essential trick to improve conversions! What is […]

I recently wrote a post on blog commenting and quickly realized that many bloggers don’t even know what a blog comment policy is! That’s why the post today is dedicated to getting your blog comment policy up and running. It will help you ward off unwanted spammers and will make your community feel good about […]

Social media experts, managers and community leaders are popping up all over the place. The question is – how do you tell the authentic experts from the people that are just pretending to know all about social media? Today, I’m going to let you in on 8 tell-tale signs that your new manager is actually […]

Social media managers are often forced to search high and low on the internet for great content to syndicate on their social pages. But where do you find this exceptional content? Today is all about investigating where you can find inspiring ideas to greatly improve your content strategies this week. Idea Generation and Instant Inspiration […]

Your Facebook cover page is one excellent piece of ad property, if you know how to use it. With the recent changes, now your brand can utilize the space to sell more products than ever before. Today, I take a good look at how to optimize your cover page – while still abiding by Facebook’s […]

Social media has always been a two-way street, but brands and small business owners sometimes forget this basic rule. If you want an above-average fan base, then you need to focus on giving back to your customers on a weekly basis. Today, I’m going to outline how you can do this without incurring serious costs. […]