Have you ever wondered what the 5 golden rules of a successful social media campaign are? Read about them here, and sharpen your strategy this New Year.

Twitter’s new “List” feature is one of those interesting-sounding ideas that no one’s really sure what to do with. Yet for businesses, this is a great tool to explore. Here are five creative ways to use Twitter lists to benefit of your business:

In this second of two posts on creating a winning social media presence, we cover how to choose which sites to participate on, as well as tips for engaging your followers.