As a social media manager you know that it’s very important to keep an eye on the industry, almost on a minute-by-minute basis. This is because your strategy needs to change as the various social media sites add, remove and improve their own service offerings. Today, I’m going to tell what you will need to […]

There’s no denying it anymore – the internet is a powerful tool for fame creation. Experts are predicting that every niche will have a core group of celebrity faces soon, and these lucky individuals will be able to cash in on their widespread appeal. Today, I’m talking about niche fame and how you can focus […]

Curation is a key element of social media and content marketing. As a small business you need to stay ahead of the curve when it comes to sourcing useful apps that can be used as efficient tools for self-promotion online. Today, I’m walking you through Flipboard, and how it can be used as a tool […]

Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media. Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve […]

With June 20th just 2 days away, it’s clear that nothing can stop the coming video functionality to the Instagram platform. Will Instagram video be able to challenge Vine for supremacy? Today I’m taking a look at what Facebook is trying to achieve by expanding the successful image editing and sharing network. The Two Platforms […]

This week we’re talking about social media managers and the tools they use to help them do their job more effectively. I decided to post this indispensable list of tools that I’ve used in the past, to conduct a measurable and consistent social media strategy. If you’ve been looking for help, then you won’t have […]

Modern social media managers these days are often not who you think they are. Sometimes they are PA’s that are told to handle a company’s social media, other times they’re a graduate fresh out of university. But how do these inexperienced social managers navigate the epic world of social media? Today, we look at another […]

I hate to say it, but there is a war going on right now between Facebook users, and Facebook marketers. On the one hand you have the chance to use hashtags to get new fans and interactions. On the other, you have tons of marketers abusing the heck out of this new opportunity. Here’s how […]

Now that Facebook has finally introduced hashtags, the internet has responded with distressed and confused speculation over how private hashtags will be. As usual, SMMU comes to the rescue with everything you need to know about your privacy settings, and how the hashtags you use will affect the exposure you get on your profile. Read […]

Hashtags have finally come to Facebook! Soon, you’ll be seeing little blue hashtag links connected to all sorts of posts. Today, I’m bringing you the ultimate guide to using hashtags on Facebook, what they mean – and how this will change your overall content strategy in the future. Hang on tight this one’s going to […]