Facebook Essentials The different tools within Facebook provide options for individuals or businesses to build stronger relationships and market what they have to offer. Learn how to leverage the different tools within the Facebook environment to build up yourself, or a business. This online course includes…
|
| SESSION 1 – Your Profile for Business |
| Facebook profiles offer more than just a wall to talk to your friends. How you set up your profile can impact how people find you on Facebook and how people relate to you. This session will introduce you to using your profile for both personal and business needs.
Learning points:
|
| SESSION 2 – Business Pages |
| Pages offer businesses, communities, non-profits and individuals that want to market themselves like a business a profile style environment. Pages have more features than personal profiles as well as a public view. This session will clarify the differences between a page and profile and why it’s important for businesses to create a page.
Learning points:
|
| SESSION 3 – Facebook Groups |
| Groups were the predecessors to pages and because of the early appearance on Facebook they have evolved and continue to evolve as Facebook grows. This session will discuss two sides to groups; using them as a member and creating your own group.
Learning points:
|
| SESSION 4 - Facebook Feeds, Lists and More |
| When you have more than 10 friends or you’re a fan of more than 5 pages trying to stay organized and up to date is not easy. During this session we’ll review some of the most under used features on Facebook that help you stay organized and connected to those that matter.
Learning points:
|
| SESSION 5 - Applications, Places and Privacy |
| Places provide local businesses with features regular business pages do not have currently and enhance the position of the business. Adding an application to your page or profile can make updating your Facebook easier and provide your audience with additional reasons to want to become a fan
Learning points:
|
| SESSION 6 - Ads, Deals and Badges |
| Direct and targeted marketing is a great way to drive traffic to your company website or your Facebook page for fan growth. In 2010 Facebook began the beta for a new feature called deals and in 2011 they rolled out this feature to Places to give businesses an opportunity to give fans additional discounts.
Learning points:
|
